Date/Time
Date(s) - 11/06/2025
4:00 pm - 5:00 pm
Location: Online via Zoom
Duration: 1 hour
Speakers:
- Abigail Kwok, Communications Manager, Asia (Vertiv)
- Abraham Christopher, Regional Head of Client Success (Mutant Communications)
- Ivy Nhi Chau, Founder & CEO (Ivy+Partners)
👥 Who should attend?
Overview
Everyone’s watching Asia’s emerging markets – and for good reason. From Penang’s rise as SEA’s “Silicon Island” (pulling in over US$10B in investments last year) to Vietnam’s growing role in Apple’s global supply chain, the region is fast becoming a patchwork of next-gen tech hubs.
Indonesia’s digital economy is set to top US$130B by 2025, Thailand’s tech sector is booming at 19% annual growth and the Philippines’ digital economy now contributes over 8% of its GDP. The opportunities are real but so are the challenges.
In this session, we unpack what it really takes to localise your comms strategy in markets where global playbooks often fall flat. Whether it’s convincing HQ to adapt, building the right local team or navigating media/government relationships – our panel has been there.
🔍 What We’ll Cover:
- Local Market Nuance: Demographics, digital behaviors and why one-size-fits-all doesn’t work in SEA
- Adapting the Global Playbook: How to strike the right balance – corporate consistency vs local relevance
- Media & Government Stakeholders: Navigating relationship-driven ecosystems
- Getting the Right Support: Finding local agencies/talent
🌏 Featured Markets:
- Vietnam – Home to 35 Apple suppliers and a booming manufacturing base
- Indonesia – With a digital economy set to exceed US$130B by 2025
- Philippines & Thailand – The Philippines’ digital economy now makes up 8.5% of GDP while Thailand’s hits nearly US$140B
- Malaysia (Penang) – Penang is powering Malaysia’s rise as world’s 6th-largest semiconductor exporter
SEA is where the opportunity is but only for those who understand its complexity. This webinar arms you with the insight to act locally without losing the global plot.
