Date/Time
Date(s) - 01/07/2021
10:00 pm - 11:30 pm
Event Type: Webinar
Level: Intermediate
Trainer: Adrian Wheeler FPRCA
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their laptop camera and microphones on during the session.
If a webinar begins after 20:00, PRCA SEA will send you a copy of the webinar recording within 24-48 hours.
This webinar describes the behaviours which will help you become a trusted advisor as quickly as possible. You will learn how to plan and manage client relationships, how to make clients depend on your input, how to forge long-term relationships with B2B and B2C clients, how to use meetings as your showcase… and more.
Event Overview
‘When I think of PR I don’t think of your firm – I think of Claire’. This was the boss of Oracle. Most clients are the same. They depend on a single person to make things happen for them. In the case of Oracle, it wasn’t Sterling/GCI and its European network. It was Claire Walker.
Agency/Client relationships today average 3.5 years. But some continue for 10 years or 15. Why? Some clients pursue PR people from one agency to another, and another. Why? Some client relationships are clearly worth a lot of money to agencies and their ‘client relationship managers’.
How attendees will benefit:
Attendees will learn short-cuts on the journey between operative and valued advisor
Who should attend:
Anyone who wants to forge closer ties with their key client contacts
By confirming this booking, you are accepting the PRCA SEA Terms and Conditions.
Bookings
Bookings are closed for this event.
