Date/Time
Date(s) - 14/11/2023
10:00 pm - 11:30 pm
Duration: 1.5hrs
Type: Webinar
Level: Intermediate
Trainer: Andrew Smith MPRCA
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their camera, and microphones on during the session.
If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.
By venturing beyond the confines of a brand Page, you’ll see new ways of activating your comms strategies using Groups, Messenger, Events, Live Video, Stories and a whole load of other Facebook tools.
Webinar Overview
Course Objectives:
This course will use live walk-throughs, existing case-studies and group exercises to demonstrate the range of possibilities that Facebook can bring to your PR campaigns. Discover the lesser-known tips, tricks and creative hacks that will give you and your team the confidence to unleash the true power of Facebook.
Learning Objectives:
Understand the differences between brand Pages and Groups on Facebook and how to make use of their respective features
Learn how to leverage Facebook’s Messenger platform to engage with audiences in a segmented and tailored way
Identify the various content formats that can be shared and distributed across Facebook’s suite of services
Gain clarity on what successful activation on Facebook could and should look like, using best-practice examples to benchmark quality
Learn how to access, understand and evaluate data using Facebook’s insights dashboard
Explore various options that enable effective admin and moderation processes
Understanding how to use Facebook for events
Recognising how to integrate paid social into a broader Facebook PR strategy
Materials:
A copy of the presentation and all learning materials will be available to download at the end of the webinar.
By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.
Bookings
Bookings are closed for this event.
