Date/Time
Date(s) - 03/10/2024
8:00 am - 9:00 am


Date: 2nd October 2024, 5pm PDT | 8pm EDT

Event Type: Online Webinar

Summary and Webinar Overview:

More than half of the world’s population lives in Asia. Around 35-40 percent of the global economy is centered in Asia and growing. And Asia is becoming increasingly interconnected in culture, business and trade. The centre of gravity for global success is shifting – and yet.

When it comes to the comms landscape, Asia is still often perceived as a monolith. One strategy, one budget, one cookie-cutter approach. To rapidly decreasing effect.

No more.

In celebration of PRCA’s first edition Asia Go-To-Market Primer, join us for a vibrant panel discussion to explore the nuances and complexities of navigating the many markets of this region – from socioeconomic considerations to vastly different cultural norms and the changing nature of media relations.

Speakers include:

  • Amy Freeland, Vice President of Marketing & Communication, OceanX
  • Aline Anliker, Strategic Communications & Marketing Consultant
  • Dickson Seow, International Communications Consultant, ex-Apple, Discord, Google, PayPal, Twitter

To attend the online event, please click here.

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