Date/Time
Date(s) - 08/07/2020
5:00 pm


Event Summary

In light of the decision to cancel this year’s Cannes Lions, we still wanted to provide an opportunity for the industry to celebrate creativity, and have decided to create our own competition known as the PRCA NextGen Global Creative Challenge.

This will be a global competition, with PRCA UK; PRCA LATAM; PRCA MENA; and PRCA SEA running regional rounds, and with other Associations around the world doing the same via ICCO. Regional winners will then compete against one-another for the global title.

The winner of this year’s SEA competition will receive:

• NextGen Global Creative trophy – presented at the PRCA SEA Awards in front of an audience
• The chance to present the winning entry at a PRCA SEA event
• 3 Complimentary PRCA virtual training courses

• 2 x coaching sessions with Executive & Career Development Coach, Nitya Rao Perera, Founder, Global Lumen HR

• The opportunity to compete with the regional winning teams and be crowned the global winner

Deadline: 8th July, 2020

Once you have made payment, please send the details of your team members to  younglions@prca.seasia.global.

Event Overview

How the Competition Works

A brief will be set by the PRCA SEA’s Charity/NFP Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 24 hours to create a campaign.

Timeline

The cost to enter is S$250 per team for PRCA SEA Members, and S$350 per team for non-members. The competition is only open to consultancies. The competition will take place over a similar time frame to other PRCA regions and ICCO associations taking part, but during a working day: Thursday, 9th July, 2020, 10:00 – Friday, 10th July, 2020, 10:00 (24 hours). The brief is provided by a PRCA SEA Charity/NFP Partner. It will be circulated by email at 10:00 on Thursday, 9th July, 2020.

Completed campaigns will need to be emailed back to the PRCA by 10:00 on Friday, 10th July – in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by a Jury.

A shortlist of 6 campaigns will be invited to Singapore on Wednesday, 22nd July, 2020 to deliver a 5 minute presentation to the Jury, explaining the PR campaign. The format for this section of the competition is open to change, and announcements will be made nearer the time.

The winning team will be notified by Thursday, 23rd July, 2020. This team will then be invited to take part in the global competition against other winners from PRCA regions and ICCO Associations. This will take place the following week on 28th – 30th July, 2020. More details will be provided nearer the time.

SEA Competition Rules

Only two participants from the same consultancy are required to form a team, and consultancies are welcome to enter multiple teams. Each participant must be aged 30 years or younger (born after 21st June, 1989).

The winners will be rewarded with:

• NextGen Global Creative trophy – presented at the PRCA SEA Awards in front of an audience
• The chance to present the winning entry at a PRCA SEA event
• 3 Complimentary PRCA virtual training courses

• 2 x coaching sessions with Executive & Career Development Coach, Nitya Rao Perera, Founder, Global Lumen HR

• The opportunity to compete with the regional winning teams and be crowned the global winner

Only consultancies can enter the competition.

For more information, please call PRCA SEA on +65 8596 5743 or email younglions@prca.seasia.global.

Bookings

Bookings are closed for this event.