Date/Time
Date(s) - 19/09/2023
4:00 pm - 5:00 pm
Duration: 1 hr
Type: Webinar
Trainer/Speaker:
Nicolas Chan, Chair, PRCA APAC Technology Group
Vera Lau, Singapore Young Lions PR Competition 2023 Winner
Elizabeth Yeong, Singapore Young Lions PR Competition 2023 Winner
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their cameras and microphones on during the session.
Summary and Workshop Overview:
Are you often perplexed by the elusive nature of finding that insight that fuels creative campaigns? You’re not alone. The world of B2B Tech Communications often seems overshadowed by the creativity of consumer-focused campaigns, leaving many professionals to wonder: Is there room for true creativity and compelling storytelling in the tech sector?
If you’ve ever questioned the applicability of applying creative strategies to the B2B and tech landscapes—or pondered how one can even ‘learn’ creativity—then this webinar is for you!
We invite you to delve into a 9-step process designed to unravel the writer’s block behind solving many creative briefs. But we’re taking it a step further: Learn how to channel a software engineer’s ‘debugging’ mindset to fine-tune your creative instincts and craft stories that not only engage but also resonate with your target audience.
We will also be inviting the winners of this year’s Singapore Young PR Lions to share their experience and techniques of creating winning creative campaigns!
Register here.
By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.
