LinkedIn for PR and personal branding

Summary:

With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?

Event Overview

With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?

What attendees learn

How to:

• Discover the many ways LinkedIn is a powerful tool for PRs

• Set up a company page that grabs attention

• Optimise employees’ public profiles

• Leveraging your staff

• LinkedIn’s paid tools (Elevate and advertising)

• Learn how to best engage in LinkedIn Groups to bolster your company or client’s profile

• Building your own personal profile

• Networking best practice

• Market events on LinkedIn for maximum coverage

• Use LinkedIn’s content publishing suite, Pulse

• Source the best talent

• Use SlideShare to create shareable content

• Incorporate LinkedIn into your wider strategy

• Evaluate your campaigns in a meaningful way

Event Type: On-Demand Training

Level: Intermediate

Trainer: Chris Lee MPRCA

Please note that all our on-demand training will be received as a recording due to the time zones. You will receive the recording 24 hours after the webinar ends.

Once you register online, please contact training@prca.seasia.global to receive your recording.

PRCA SEA members get free webinars for their first year of membership. Get in touch with Tara.Munis@prcfa.seasia.global for your discount code.