Date/Time
Date(s) - 03/10/2024
5:00 pm - 6:30 pm



Duration: 1.5 hrs
Location: Hybrid; In-Person in Singapore and Online

In-Person Venue: SGInnovate

Trainers/Speakers:

  • Christopher Sim, Assistant Director, Communications & Content at SGInnovate
  • Dr Joe Fitzsimons, CEO, Horizon Quantum Computing
  • Alvin Chong, Senior Editor, CNA
  • Moderator: Meghan Morris, Deputy Bureau Chief, Singapore, at Business Insider

Target Audience:

  • Open for everyone in the PR industry

Address for in-person event: Confirmation email with venue details will be sent 48 hours before the event. This event will be recorded for PRCA APAC’s distribution and use. By registering and attending, this has been acknowledged.


Summary and Workshop Overview:

Join our panel where we dissect the challenge of translating complex tech terminology into engaging and accessible narratives. This event brings together a domain expert, a PR professional, and a journalist to share their unique perspectives on crafting compelling stories from deep tech innovations. Is there a limit to the simplification of a tech topic? How to bring up data without drowning in numbers? How can PR professionals better support journalists in crafting engaging stories about tech topics? Discover how our panellists adapt messaging to different audiences, making intricate topics both understandable and captivating. Be part of an insightful discussion and discover how to turn jargon into powerful, effective communication.

What to Expect:

  • Deep-dive panel discussion on our theme for the event
  • Q&A session
  • Post-discussion mixer, where we’ll turn down the amps and turn up the conversation—wine included!

To register, please click here.

By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.