Facebook for PR and Communications

Summary:

Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics. Get the lowdown on Facebook’s ads and how you can make them work for you. Plus, be in-the-know about the latest developments, from Facebook Live to Messenger. This webinar shows you how to make the most of the world’s most popular social media platform, with handpicked case studies and takeaway tips.

Event Overview

This comprehensive webinar looks at how your business can take advantage of social media, and its importance as a tool for customer acquisition and retention.

Step by step, proven best practice guidance for using Twitter, Facebook, LinkedIn, Google+, Pinterest, blogging to generate return will all be looked at in-depth.  All theory will be supported by up to date case studies which will enable you to emulate their levels of success.

Who should attend

• This webinar is perfect for PR practitioners who are responsible for devising and managing Facebook campaigns for their company or clients, or those who will be advising senior managers or clients on the merits of the platform.

What attendees will learn

• Facebook’s vital stats
• Why is Facebook relevant for PRs and brands?
• Building a winning Facebook page
• Growing your Facebook likes
• Engaging your audience with targeted content
• Beating Facebook’s algorithm
• Running competitions on Facebook
• Making the most of Facebook events
• Utilising Facebook Live, Facebook Messenger and other new developments
• Understanding paid advertising, from sales campaigns to marketing strategies
• The very best Facebook campaigns: case studies
• Using analytics to understand your audience and report

Event Type: On-Demand Training

Trainer: Natalie Hughes MPRCA

Please note that all our on-demand training can be purchased as a recording.