Date/Time
Date(s) - 29/05/2025
5:30 pm - 7:00 pm
Location:
- In-Person (Singapore): Publicis Groupe, 128 Beach Road, #26-01, Guoco Midtown, S189773 (Drop The Mic room)
- Online: Can’t make it down physically or tuning in from another country? No problem – you can join us via Microsoft Teams!
*For registration details, please refer to the final section below.
Duration:
17:30 – 18:15 SGT : In-Person Discussions
18:15 – 19:00 SGT : Networking
Speakers:
- Jake Wilczynski, Head of APAC Communications, OpenAI
- Laurent Thevenet, Head of Creative Technology, APAC, Publicis Groupe
- Bhavna Shewakramani, Solutions Partner, APAC, Publicis Groupe
- Grace Yeoh, Correspondent (Lifestyle), CNA
Moderator: Marsha Imaniara, PRCA NextGen Co-Chair
Who should attend?
Communications professionals at all levels — whether you’re just starting out or looking to future-proof your skills.
Why should you attend?
- Actionable strategies for using AI effectively in your daily work
- Case studies from leading brands and agencies
- Opportunities to network in-person with peers and speakers (Singapore only)
- A future-focused perspective to keep your skills sharp and relevant
Overview
As AI transforms the communications landscape, how can you stay ahead – without losing your creative edge?
Join us for PRCA APAC NextGen: Beyond the Bot – Thriving in the AI Era, a hybrid workshop designed for communications professionals at all levels across Southeast Asia. Whether you’re just starting out or looking to future-proof your leadership skills, this session will equip you with the tools, insights, and strategies to thrive alongside AI.
Hear from senior leaders at OpenAI, Channel News Asia, and Publicis Groupe as we explore how AI is reshaping public relations and marketing – and how professionals can respond strategically, not reactively.
What to Expect
- Context Setting: Why AI Matters More Than Ever
Understand the growing role of AI in comms and why it’s no longer optional to adapt. - The Evolution of AI in Communications
From ChatGPT and sentiment analysis to content automation, discover how AI tools are transforming daily work. We’ll also share real-world case studies of successful AI adoption in PR and marketing. - Smart Use of AI: Enhancing, Not Replacing
Learn how to integrate AI into your workflow to save time on research, drafting, and analytics—without losing your voice or creativity. Explore the risks of over-reliance and how to strike the right balance. - Building Resilience and Staying Irreplaceable
Discover the human skills that complement AI—from storytelling and strategic thinking to emotional intelligence—and learn how to build expertise in areas AI can’t replicate. - Real Talk, Real Advice
Get practical insights, personal anecdotes, and lessons from comms leaders who are navigating the AI era with confidence and creativity.
Ready to future-proof your comms career?
Join us for this exciting event! Choose only ONE registration option below:
Join us for this exciting event! Choose only ONE registration option below:
- Online Attendance (if you can’t make it in person): Kindly register at this link.
- In-Person Attendance: Kindly register in the form below.
Please note:
1) In-Person registrations are limited to 30 participants and will be allocated on a first-come, first-served basis.
2) In-Person registration closes on 23 May, Friday.
3) Online registration closes on 27 May, Tuesday.
Bookings
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