Craig Badings
Partner Sydney , SenateSHJ, Australia
Craig has over 30 years’ experience advising major corporations and senior executives in Australia and South Africa on their reputation in good times and bad. Much of that time has been spent working in the trenches with boards, management teams and in-house communication teams assisting them with their purpose, issues and crisis preparation and management, media coaching and media relations, communication strategy, social media strategy and thought leadership.
This work has included a cross section of sectors such as: financial services, professional services, education, medical devices, property and construction, FMCG (Fast Moving Consumer Goods), telecoms, tech as well as various government sectors.
He is passionate about exploring the multi facets of reputation and especially how corporate culture often causes the biggest reputational risks.
He has media coached well over 1,000 CEOs and executives on how to deal with the media proactively and during an issue/crisis.
Craig is a contributor to Dr Tony Jaques latest book: Crisis Counsel: Navigating Legal and Communication Conflict. Craig is also the author of two eBooks and two published books on thought leadership: #Thought Leadership Tweet – 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign and Brand Stand: Seven Steps to Thought Leadership.
