ARM SELECTS GOLIN AS GLOBAL AGENCY OF RECORD FOR TECHNOLOGY AND PRODUCT COMMUNICATIONS
The AI compute leader taps agency for strategic communications support as it scales across key global markets
SAN FRANCISCO (September 9, 2025) — Interpublic Group (NYSE: IPG) agency Golin today announced it has been selected by Arm, the company that is building the future of computing, as its global agency of record (AOR) for technology and product communications. The new relationship comes at a pivotal moment for Arm as AI accelerates demand for the world’s most pervasive compute platform.
As global AOR, Golin will lead comprehensive communications support across U.S., U.K., China, Taiwan, Japan and South Korea, with additional project support in select target markets and disciplines. Golin San Francisco leads the relationship with an integrated team of specialists providing strategic communications counsel, product launch expertise, executive thought leadership, industry analyst engagement, developer communications, creative strategy, and market insights.
The selection of Golin follows a competitive review in which Arm evaluated agencies based on their semiconductor and AI market expertise, global integration capabilities, and ability to deliver creative launch strategies that balance strategic thinking with execution excellence.
“Arm is the foundation of modern computing and AI, with more than 325 billion Arm-based chips shipped and touching 100% of the world’s connected population,” said Erica Rodriguez Pompen, Vice President, External Communications at Arm. “We sought an agency with strong tech, semiconductor, and AI storytelling expertise, along with global reach, to partner with us as we scale our story with impact. We’re looking forward to working with Golin as we build the future of computing on Arm.”
Golin will immediately support Arm’s strategic planning, upcoming product launches, executive thought leadership program, and innovative new ways to engage key audiences that span the technology ecosystem.
“It’s a pivotal time for Arm, and we can’t wait to help this visionary company shape its narrative to achieve a new level of visibility and recognition,” said John Derryberry, West Coast Tech Practice Lead at Golin. “We’re excited to work with Arm, bringing our deep technical subject matter understanding, strategic rigor, creative thinking, and data-driven mindset to support Arm’s next chapter.”
Arm joins Golin’s robust portfolio of technology brands and partners, including Actian, Adobe, Cisco, Denodo, Keysight Technologies (Taiwan), Logitech, Lenovo (APAC), Micron, Verizon, Uber (Hong Kong), and many more. The agency is also on a rapid transformation journey to become the first fully AI-integrated PR agency by 2026, inclusive of workforce and client enablement.
About Golin
Golin is a global public relations agency that creates change that matters through work that moves culture and drives business impact. With 1,700 professionals across 50+ offices worldwide, collaboration is our superpower, bringing together varied skills and experiences to deliver breakthrough solutions. Committed to becoming the first fully AI-integrated global PR agency by 2026, we pair human creativity with innovative technology and go all in on every opportunity. Our agency has achieved unprecedented recognition as Global Agency of the Year from Campaign, PRWeek, and PRovoke Media (2024-2025), while our creative excellence has earned historic Cannes Lions recognition including double Grand Prix and multiple Gold & Silver wins. This record-breaking success across agency work, client campaigns, and workplace culture — including consecutive Best Agency to Work For honors — has established Golin as the most awarded agency in our history.
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