APAC B2B Technology Decision-Makers Expect Brands to Work for the Common Good
SINGAPORE, 8 December 2021 — WE Communications (WE) has published a new whitepaper that explores the responses of over 1,700 B2B technology decision-makers in Australia, China, India and Singapore from its recent Brands in Motion report “The Bravery Mandate.”
“Pressure on technology brands has never been greater, but they have stepped up to help society navigate and recover from the pandemic,” said Sara Pereira, APAC Regional Technology Lead at WE. “The technology sector’s role should not come as a surprise, given its decades of investment and engagement in the region, building substantial goodwill over time. In this report, we look to answer, ‘what’s next?’ and how the sector can maintain and grow its positive position amongst crucial decision-makers in the year ahead.”
Some of the report’s key takeaways include:
- Operating from a place of strength – over 90% of respondents have a positive impression of technology brands and believe they are looking out for the common good.
- Consistency, continuity and proof – respondents expect technology brands to take on multi-year commitments (75% of respondents) that will have positive impact in their local communities (56% of respondents).
- Leaders must speak up authentically and often – leaders are expected to display courage and authenticity when taking a stand, especially on issues that matter to customers and employees, like employee well-being and personal needs. Ninety-one percent of respondents said that the behaviors of the executive leaders of a company in the technology industry influence their decision to support a brand.
For additional findings and analysis, download the whitepaper from our website: https://www.we-worldwide.com/insights/brands-in-motion-the-apac-technology-mandate.
ABOUT WE
WE is one of the largest independent communications and integrated marketing agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Female-founded, female-led and fiercely independent, WE has spent more than three decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behavior.
Our global reach includes offices in 21 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,200 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, Honeywell, McDonald’s and Volvo has been recognized by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, just to name a few.
For more information, press only: JJ Minder, WE, (65) 8187 3139, jminder@we-worldwide.com
