Making Snapchat Work for PR Campaigns

Summary:

Snapchat has gone from being a simple photo and video sharing app to a PR and marketing tool that PR professionals simply cannot ignore.

Event Overview

From its humble beginnings in 2011 Snapchat has come a long way.; self-destructing photos and video are no longer just for smartphone-savvy young people – they’re for PR professionals who want a creative way to reach their target audience.

However, like every social media platform, the potential to make huge efforts for little return is very real.

This PRCA workshop shows delegates how to get the most out of Snapchat, how to integrate it productively into a PR campaign and ensure you get great results.

How attendees will benefit; Attendees will gain an understanding in:

The features of the Snapchat App and how it can work for PR
Working with Snapchat – features and benefits of the App
Snapchat cheats and hacks to steal the show
Using Snapchat Stories and making it effective for your PR campaign
How brands are using Snapchat successfully for their campaigns
Running a PR campaign featuring Snapchat
How to work with the Snapchat community
Working Snapchat into a wider social media campaign and working with other channels
Measuring your success on Snapchat

Event Type: On-Demand Training

Level: Intermediate

Trainer: Steve Dunne FPRCA

Please note that all our on-demand training will be received as a recording due to the time zones. You will receive the recording 24 hours after the webinar ends.

Once you register online, please contact [email protected] to receive your recording.

PRCA SEA members get free webinars for their first year of membership. Get in touch with [email protected] for your discount code.