Making Great PR Campaigns with Instagram

Summary:

This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences.

Event Overview

There are over 600 million Instagrammers in the World. And 400 million of them go on the platform every day.

Six in ten online adults have an Instagram account, sharing 95 million photos and videos every day.

And there are 15 million organisations active on the platform.

Given just those few facts it is easy to see – as a PR professional you need to have Instagram at the heart of your digital strategy and all your online campaigns.

How attendees will benefit: Attendees will gain an insight into and understanding of:

• Latest initiatives on Instagram
  Instagram’s coolest features
  What makes great Instagram content – the recipes for success
  Planning and devising an effective Instagram strategy
  Creating an effective Instagram video or picture that gets audience engagement
  How to Write engaging Instagram posts that get shared
  Instgram hacks you may have missed
  Using the right Hashtags to get maximum “sharability”
  Working with Instagram Influencers and getting the most out of them for your campaign
  Building your Instagram following
  How to create and use Instagram Stories to maximum effect
  The tools that can help make your campaign engaging
  Measuring your success on Instagram
  Case studies of effective Instgram PR campaigns

Event Type: On-Demand Training

Level: Intermediate

Trainer: Steve Dunne FPRCA

Please note that all our on-demand training will be received as a recording due to the time zones. You will receive the recording 24 hours after the webinar.

Once you register online, please contact [email protected] to receive your recording.

PRCA SEA members get free webinars for their first year of membership. Get in touch with [email protected] for your discount code.