There are strong arguments as to why PR should be measuring more, but rarely do the critics who decry the lack of measurement delve into a fundamental question that must be answered if we, as an industry, are going to move forward: Why does it seem to be taking so long for PR pros to really get on board and start measuring as a routine part of PR work?
This eBook will examine some of the foundational problems in PR that are preventing widespread adoption of measurement, and suggest solutions to overcome those barriers.
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