The inaugural PRCA Thailand Conference took place on 6 August 2025 at SCBx NEXT Tech, Bangkok, bringing together professionals from Thailand’s public relations, business, and technology communities.

We were thrilled to welcome press release distribution experts, Media OutReach Newswire, as the official gold sponsor of the conference with other sponsors including Midas PR, Moonshot, Vero, Edelman, YouGov, SCBx and Fatboy Izakaya.

Themed “AI: Truth, Trust and Thailand”, the conference brought together leading industry voices to explore how AI is reshaping the way we communicate, who we trust and what we believe.

Highlights included:

🔥 Fireside chat between Media OutReach Newswire founder, Jennifer Kok, and Dr. Karine Lohitnavy – Frick on the enduring importance of the press release to build trust in the AI age.
🎤 Presentation from Narongyod Mahittivanicha on AI’s impact on public relations.
💬 Engaging panel discussions from Sutirapan Sakkawatra, Axel Winter, Jaruwan Vorarakthananun and Nuttakorn Rattanachaisit
📊 Revealing stats from our recent YouGov survey presented by Wiwat Khamsawai and Kayla Nima.
🔎 Industry commentary and snapshot of upcoming PRCA Thailand initiatives from Dr. Karine Lohitnavy – Frick, Vorasit Turongsomboon, Jakrapong Kongmalai and Ed Burleigh.
🍹 Post-conference networking drinks at Fatboy Izakaya!

See all pictures from the event below.

Read the PRCA APAC, Vero and YouGov white paper: AI Sentiment Analysis: Trust, Ethics, and Equitable Adoption in Thailand below.