Research Solutions Director at CARMA
Sabrina Azmi is the Research Solutions Director at CARMA, a global media intelligence organization that helps clients monitor and analyze communications, reputation, and the media landscape.
Sabrina began her career as a media analyst for the government sector and has since worked across clients from various industries, including automotive, banking, FMCG, and government accounts. She is responsible for driving CARMA’s research solutions in Asia by engaging clients and prospects on measurement best practices and building comprehensive research frameworks that contribute to shaping communication strategies.
Certified by AMEC as a communications analysis specialist, Sabrina boasts 8 years of hands-on experience in media intelligence in the dynamic Asian landscape. Since joining CARMA in 2019, Sabrina has led the company in delivering several award-winning works for their clients. She was most recently Head of Client Services at CARMA Asia.
