As our members span all corners of the globe, PRCA Thailand offers a series of interactive 90 minute On-Demand Training accessible across all time zones. Delegates view this online in a virtual training session.

We offer On-Demand Training in all disciplines in PR, from pitching for new business to social media, all the way through to finance and profitability.

Our courses cover introductory, intermediate, advanced levels, and personal skills.

Date/Time Event
05/02/2025
6:30 pm - 8:00 pm 		Introduction to Google Analytics for PR and Communications - Part2
Building upon the foundations, this session delves deeper into the newer and more advanced features of Google Analytics 4 (GA4) with a focus on maximizing its utility for PR and Communications professionals. Explore the redesigned interface, custom report building, and learn how to track campaigns effectively to gather insightful data for impactful PR reporting.
18/02/2025
6:30 pm - 8:00 pm 		Successful Media Relations
This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact.
04/03/2025
6:30 pm - 7:30 pm 		Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
06/03/2025
6:30 pm - 7:30 pm 		Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
11/03/2025
6:30 pm - 8:00 pm 		Ethics in PR and Communications
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.
26/03/2025
6:30 pm - 8:00 pm 		Purposeful Communication and Communicating Purpose
Even a cursory review of recent PR awards might suggest that a campaign needs to be ‘purposeful’ to have a chance of winning one of those coveted awards? But with growing concerns about 'woke washing' and questions being asked about whether Purpose is just the latest trend, we'll challenge the idea that Purpose is actually new. We'll see how the work of the original Quaker confectionary companies of the 19th Century can inform the best purpose-driven communication of today – brought to life by recent good, bad and ugly case studies. And with ESG and integrated reporting starting to give a much harder edge to purpose, we’ll examine how purpose should relate to an organisation's strategy, mission, vision and values to deliver real business value.
17/04/2025
10:00 pm - 11:30 pm 		Running Effective Political Campaigns: Influence the Political Agenda
Politicians make decisions that impact on businesses, charities and other organisations on a daily basis – some positive, some less so. Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
07/05/2025
9:00 pm - 10:00 pm 		Digital Landscape for PR and Communications - Part 1
Dive deep into the world of digital PR and communications as we unravel the intricacies of the PESO (Paid, Earned, Shared, Owned) model. Understand the seamless integration of each media element and how they play a pivotal role in a holistic communications strategy. Furthermore, as the digital landscape becomes increasingly visual, discover the art of crafting compelling visual content. Learn the secrets to producing videos that not only captivate but also drive engagement, ensuring your brand resonates with its audience.
15/05/2025
5:30 pm - 7:00 pm 		Social Media in Public Affairs
There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns? This webinar will discuss the development of social media in public affairs and how it is being used.
20/05/2025
9:00 pm - 10:00 pm 		Digital Landscape for PR and Communications - Part 2
Building on the foundation of the PESO model, this session delves into advanced strategies to amplify your digital reach. Explore the dynamic world of influencer marketing and understand how to collaborate effectively with prosumers to boost brand credibility. Unlock the power of hashtags, ensuring your content is easily discoverable and primed for share-ability. As we navigate through various digital channels, including SEO, social media (both paid and earned), and digital advertising, gain actionable insights to optimize each platform for maximum impact.
22/05/2025
5:30 pm - 6:30 pm 		Crisis Management in a Complex, Global Environment
Issues management in an international context has never been easy: what engages or excites in one part of the world can offend somewhere else; how do you maintain a single, clear voice across time zones and dispersed geographies? But in the last few years it’s like the world got bigger and more complex.
28/05/2025
10:00 pm - 11:30 pm 		The Right Way to use Facebook for PR and Communications
This online course sets out the different ways that public relations professionals could and should be leveraging the multitude of features that Facebook offers. More importantly, you will learn how to creatively engage your audiences without having to heavily rely on paid social media tactics to guarantee success.
03/06/2025
5:30 pm - 6:30 pm 		Social Media 3.0: exploiting the latest tools and techniques
The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.  All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.
05/06/2025
5:30 pm - 6:30 pm 		Harnessing AI Ethically for Competitive Advantage
The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.  All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.
01/07/2025
10:00 pm - 11:30 pm 		The Trusted Advisor: How to Win and Retain Clients’ Confidence
This webinar describes the behaviours which will help you become a trusted advisor as quickly as possible. You will learn how to plan and manage client relationships, how to make clients depend on your input, how to forge long-term relationships with B2B and B2C clients, how to use meetings as your showcase… and more.
10/07/2025
5:30 pm - 7:00 pm 		PR Agency Finances for Account Managers
This webinar provides client-facing team-leaders with an understanding of the financial machinery of public relations and public affairs consultancies. It explains how income in its various forms must cover HR costs and OPEX in order to maintain positive cash-flow. It describes in detail the elements which make up HR and OPEX, and explains accountancy terminology.
15/07/2025
5:30 pm - 6:30 pm 		Introduction to Public Affairs
This workshop is aimed at those just starting out in public affairs, or those with up to two years experience.  It is also suitable for public relations professionals who want to get an overview of public affairs as a distinct discipline.
16/07/2025
5:30 pm - 7:00 pm 		Ethics in PR and Communications
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.
17/07/2025
10:00 pm - 11:30 pm 		Women in Senior Leadership: A guide to taking charge of your career
This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into the boardroom. This course will help you develop the right skillsand attitudes to reach the very top of the career ladder.