Winners of the Gold Standard Awards 2025 Announced! 🏆

Congratulations to all our winners …

Measurement Month – Purchase Successful

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New Survey: Halal Food Drives Destination Choice for Nearly 9 in 10 Indonesian Muslims

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JAKARTA, 25 SEPTEMBER 2025 – As hal…

PRCA APAC and We. Communications Host Executive Briefing in Malaysia

On 25 June 2025, senior communicati…

CARMA Study: Asia Financial Snapshot for Jan – Dec 2024

CARMA has released a new study look…

Inside ASEAN’s Energy Transition: Unlocking Collaboration, Policy, and Business Opportunities in a Decarbonizing Region

The PRCA APAC Public Affairs Group …

A Brief Overview of Vietnam’s PR industry

Author: Dr. Clāra Ly-Le EloQ Commun…

AI in Public relations: Powerful, but is it ethical?

Author: Dr. Clāra Ly-Le EloQ Commun…

Corporate Affairs Forum – Purchase Successful

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Filipino and Malaysian media outlets show high confidence in Chinese Automotive Brands, According to CARMA’s Latest Research

CARMA, the leading technology and c…

Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

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Author: Dr. Clāra Ly-Le EloQ Commun…

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

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Author: Dr. Clāra Ly-Le EloQ Commun…

Sport Marketing in Olympics 2024: Beyond Team Spirit

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Author: Thu Tran EloQ Communication…

How To Prevent Influencer Crisis

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Author: Le Nguyen EloQ Communicatio…

Top 3 Marketing Trends in 2024

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Author: Thu Tran EloQ Communication…

A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC

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A farewell to cookie-cutter comms: …

Murdoch University Celebrates 50 Years

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Join us in celebrating 50 years of …

The Future of PR: 5 Trends to Watch

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Author: Karine Lohitnavy  Midas PR …

The power of personal branding: How Vietnamese influencers are shaping their online presence

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Author: Dr. Clāra Ly-Le EloQ Commun…

The evolution of consumer intelligence in a digital world

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Author: Dr. Clāra Ly-Le EloQ Commun…

TriOn & Co Turns 1!

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Author:  Charu Srivastava, Marion A…

5 simple strategies to build your personal brand

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Author: Emma Dale Co-Founder of Pro…

Navigating the surge of misinformation and disinformation

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Author: Dr. Clāra Ly-Le EloQ Commun…

B2B influencers strategy and management process

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Author: Valentine Do EloQ Communica…

Nurturing Tomorrow’s Leaders Amid Disconnection & Burnout

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Author: Jon Howard and Marion Ang (…

Can PR help save the world?

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Author: Thanzyl Thajudeen (The writ…

Tech Reset: Recalibrating PR tactics

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The news headlines warn us of an im…

5 PR trends to watch out for in 2023

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Author: Thanzyl Thajudeen Mark &amp…

Crypto and Web3 Have a PR Problem

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Author: Samantha Yap YAP Global | C…

Perspectives: After two crisis surveys one key thing emerged as a company’s biggest reputation risk

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Author: Craig Badings SenateSHJ | P…

5 ways to improve mental health in the PR industry

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Author: Adrian Bebbington-Wong Neur…

The Right Side of the Ethics Debate is the Only Choice

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Author: Matthew Taylor FTI Consulti…

Brands need to rethink the APAC PR approach

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Author: Rajiv Menon Sling & Sto…

The Southeast Asian Decade And The Role Of Strategic Communications

Author: Lars Voedisch, Forbes Counc…

สมาคม PRCA ประเทศไทย เสนอแนวทาง 5 ข้อ เพื่อการแข่งขันการนำเสนองานที่ยั่งยืนและมีประสิทธิภาพ

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แนวทางดังกล่าวมีเป้าหมายเพื่อสนับสน…

What changing client briefs say about the future of B2B tech communications

Author: Caroline Hsu, Managing Dire…

Balance: Traditional and Modern Legal Marketing

Author: Jaayaa A Kumarr, Regional P…

PRCA Thailand: ทำไมนักประชาสัมพันธ์มืออาชีพต้องเข้าร่วมกับเรา

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เขียนโดย คาริน โลหิตนาวี ประธาน PRC…

Three steps PR professionals can take to Break the Bias  

This year, International Women’s Da…

Don’t go top-down to break the gender bias. Go inside out. 

This year, International Women’s Da…

Placing gender equality at the heart of company culture 

This year, International Women’s Da…

One Non-PR Skill That Has Helped Me in My PRecious Journey

Being a successful PR practitioner …

Common PR Mistakes Companies Make

When done strategically, PR can ser…

Putting People First – Mental Health at Work

With almost an immediate and urgent…

Listen with Your Heart

Long before COVID-19 had a name, me…

Shedding Light on the Shadow Pandemic

The stress of a global pandemic and…

Mental Health Day is in Danger of Becoming Another Internet-Holiday

Much like International Coffee Day,…

Four Questions About Mental Health Every PR Should Consider

The last 18 months have pushed many…

Combatting Pandemic Fatigue as a Communications Professional

Southeast Asia is not entirely out …

Prioritising Mental Health in the PR Industry

In recent years, there has been inc…

Staying Sane in a Mental World

Mental health has been discussed a …

Moving From Brand Awareness to Conversion

Getting noticed is a crucial step f…

Is Public Relations Ethical?

One of the key principles of public…

Views From the Mills: Reflections on Office Life

COVID-19 is now endemic. We’re at a…

The Great Ethical Dilemma

By Shabbir Akhtar, MPRCA Getting th…

Ethics in Healthcare Communications

Aman Gupta MPRCA, Managing Partner,…

Thinking beyond media coverage as the only metric of PR success

By Elizabeth Chu, Deputy General Ma…

Views From the Top: Big, Bold or Left Behind?

Once restrictions ease up, brands m…

Reflections on Intercultural Communication & Diversity

Fostering cultural diversity and in…

Sustainability Trends Across Industries and Their Impact

Climate activists such as Greta Thu…

When to hire agency and when to build your in-house digital team

By Thanh Vu, a digital marketing ex…

Views From the Mill: Who Is Your Female Role Model?

We are entering a new era of empowe…

What to keep in mind when doing business in Vietnam?

By Hanh Le, Assistant to Managing D…

7 Things You Want To Know About Modern PR in 2021

Hanh Le MPRCA, Assistant to Managin…

The Top Public Relations Trends in 2021

By Karin Lohitnavy MPRCA, Midas PR …

Learnings and Musings on Public Relations

By PRecious Communications With the…

The Start of SEA’s Rise & How it Matters to Communicators

More global brands are setting thei…

The Real Importance of Diversity in PR

By Hanh Le, Assistant to Managing D…

Agency pitching: How to win the bid?

Pitching has always been the top-of…

Future Leader Award 2020 Entry: Emily Belton, BCW

The annual PRCA SEA Future Leader a…

Effectively Sitting with Your Feelings

By Midas PR Societal norms and ‘pro…

A Guide to Putting Yourself First

By Midas PR Putting yourself first …

What does PR do exactly & is it essential?

Dr. Clāra Ly-Le, Managing Director …

Brands and their Responses to Social Issues

Nhung Do MPRCA, PR & Communicat…

Is Ethical PR a Myth? #PRCAethics Month

By Charu Srivastava, Director of PR…

What Do We Think About “Fear-Based Marketing”?

By Vi Mai MPRCA, PR & Communica…

Powering Through Crisis With Purpose by Avian WE

By Nitin Mantri, Group CEO, Avian W…

PRCA Ethics Month: The Power of Ethical PR

The PRCA Ethics Council has launche…

How to use social media the ‘right way’ during COVID-19 crisis

By Dr. Clāra Ly-Le, Managing Direct…

PR Newswire’s 2020 Asia-Pacific Corporate Communications Report

Managing corporate communications i…

Five Steps to Develop your content Marketing Plan by Archetype

Kaiyi Tan MPRCA, Senior Consultant,…

The time is now for the PR industry to prove its effectiveness

Richard Bagnall, Co-managing partne…

Q+A Series with PRecious Communications

The COVID-19 crisis has had a profo…

Optimizing Your Earned Media Communications Strategy for Mobile-First

Lars Voedisch MPRCA, Managing Direc…

Q+A Series with Pinpoint PR on the COVID-19 Crisis

The COVID-19 crisis has had a profo…

Intern Diary: The Best Advice from a Mentor for a Career in Communications

PRecious Communications Trust yours…

Q+A Series with Weber Shandwick

The COVID-19 crisis has had a profo…

What information Vietnamese journalists look for during Coronavirus crisis?

Vi Mai MPRCA, PR Manager, EloQ Comm…

Q+A Series with Midas PR

The COVID-19 crisis has had a profo…

Consulting in Dynamic Times: Being Conscious of Disillusionment 

Julian Chow MPRCA, Head of Digital,…

Global Lumen HR: Bring Your Career Vision Into Concrete Action

Nitya Rao Perera, Founder, Global L…

Q+A Series with VIM & VIGOUR PR

The COVID-19 crisis has had a profo…

Tips to Build and Express Your Brand When You Can’t Really Plan Ahead

Views from PRecious Communications’…

Tips for a Successful CSR Program

Sugandha Bhandari, Strategic Commun…

Virtual International Summit Q&A: Dr. Clāra Ly-Le

Split across two days and jam-packe…

Virtual International Summit Q&A: Jane Fordham

Split across two days and jam-packe…

Put on some pants! Tips for WFH (Archetype Malaysia)

Hazrina Zainul Azizdin MPRCA, Direc…

What Marketing Strategies Work and What Do Not During COVID-19

PRecious Communications In light of…

How You Can Avoid These Brand Storytelling Myths

Owen Waters MPRCA, Deputy Managing …

Advice on How to Drive Leads Through SEO

Rosemary Merz, Managing Director Ar…

Communications in a Time of Coronavirus

Julian Chow MPRCA, Head of Digital,…

Innovation Loves a Crisis (Archetype Singapore)

Beedisha Chakrabarti, Managing Cons…

Might a Disaster Trigger a New Circular-Economy?

By Hedvig Lyche, CSR & Better I…

International Women’s Day #IWD2020 (Prospect)

To celebrate International Women’s …

PR in Covid-19 Outbreak: As Kites Rise Highest Against the Wind

Nhung Do MPRCA, Copywriter, EloQ Co…

Crisis Communications In the Age of Coronavirus – Combating Fear & Distrust

Lars Voedisch MPRCA, Founder and Ma…

3 Questions PR pros in Asia Pacific are asking in 2020

In a world where return-on-investme…

How to Upgrade Your PR Strategy for 2020 and Beyond

2019 was an eventful year for brand…

Coronavirus outbreak: Opportunity in a crisis

By Vi Mai MPRCA, PR Manager, EloQ C…

How to be an effective remote worker during the Coronavirus

By Emma Dale, Co-Founder | Managing…

B2B PR – Bridging solutions to needs in an age of fast global shifts

By Jocelyn Ko MPRCA, Associate Dire…

5 things you need to know when using KOLs in Vietnam

The use of KOLs (key opinion leader…

Why an open mind gets the best PR talent

By Eva Sogbanmu, Head of Communicat…

Five thoughts on the debut Asia-Pacific PR and Communications Census

Written by Dr. Clāra Ly-Le MPRCA, M…

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

written by Dr. Clāra Ly-Le, MComm M…

PRCA SEA Future Leader Award Entry: Laura Naland, The Hoffman Agency

The annual PRCA SEA Future Leader a…

PRCA SEA Future Leader Award Entry: Lidya Sophiani, Maverick Indonesia

The annual PRCA SEA Future Leader a…

PRCA SEA Future Leader Award Entry: Alyson Tay, Mutant Communication

The annual PRCA SEA Future Leader a…

The Poetics of the C.V

By David Zhang, Delivery Consultant…

The Communication Problem in the Communications Industry

By Surekha Ragavan, Campaign Asia H…

How important is your job title in Asia?

By Prospect‘s Asia Pacific Team The…

Life On The Other Side…

By Marlené Brewis, Consultant, MCG&…

Write right: How erors is reely kiling you’re credabilty

By John O’Callaghan, JOC Comms &nbs…

Influencers – the turning point: Five reasons why micro-influencers are the future of social media marketing

Pippa Brindley, Director of leading…

Social Media and Critical Digital Literacy in India’s General Elections

by Anuradha Rao The recently-held I…

Tips For Thai Companies On Engaging An Audience In Vietnam

With recent major inroads by SCC, N…

How To Handle A Crisis Scenario, According To Vietnamese PR Experts

As part of her doctoral dissertatio…

Building your Confidence, Assertiveness&Influence

By Emanuela Giangregorio MPRCA Comm…

The Potential of Podcasts in Vietnam

In April last year, Google tweaked …

AI & PR – A Future to Embrace, Not to Fear

It is estimated that around 45% of …

2019 Edelman Trust Barometer (Singapore)

By Edelman 2019 Edelman Trust Barom…

Managing Presentation Anxiety

By Emanuela Giangregorio  Deliverin…

2019 Edelman Trust Barometer Findings

By Edelman January 20, 2019 – NEW Y…

Five Tips to Keep a Chaotic Project on Track

By Emanuela Giangregorio MPRCA You’…

Out in Town – Proving the Value of Communications

  The Public Relations and Com…

The use of Social Media Influencers in Singapore

Social Media Influencers have attra…