For almost 30 years Emma has advised and defended the world’s largest and most complex brands and individuals on complex transactions and crises in Asia Pacific.

Formerly EVP and APAC CEO of Weber Shandwick, she founded her own firm which she sold to MHP in 2013 and bought back in November 2019, rebranding as Sandpiper.  Within 18 months Sandpiper doubled in revenue and was voted 2021 Asia Pacific PR Consultancy of the Year by PR Week.

She is an advisor to PRHK, has sat on IABC’s International Advisory Committee, is a regular judge of Awards in Asia, lectures MBA and EMBA students on Communications and sits on the board of two Hong-Kong based charities.