The Barracks Hotel Sentosa, Oasia Resort Sentosa, The Outpost Hotel Sentosa and Village Hotel Sentosa by Far East Hospitality appoint agency for PR and social media 
SINGAPORE – APRIL 16, 2024 – The Barracks Hotel Sentosa, Oasia Resort Sentosa, The Outpost Hotel Sentosa and Village Hotel Sentosa by Far East Hospitality have appointed WE Communications (WE), a leading global integrated communications agency, as their PR and social media agency of record.

The partnership, effective immediately, marks a significant step forward in elevating the four hotels’ brand narratives and amplifying their reach across all key markets, with a focus on Southeast Asia, South Korea and China as a start. WE will focus on crafting compelling stories through creative content and social media engagement that capture the cluster of four uniquely designed offerings in a single precinct in Sentosa — bespoke luxury at The Barracks Hotel Sentosa, pragmatic wellness at Oasia Resort Sentosa, adults-exclusive at The Outpost Hotel Sentosa and family fun at Village Hotel Sentosa.

“We are excited to partner with the four hotels to showcase their signature Singapore-inspired hospitality and unique experiences in the island destination of Sentosa. With our insights into the travel and hospitality industry and creative storytelling expertise, we look forward to helping the hotels deepen guest relationships and drive more response with each of their distinctive audiences,” said Daryl Ho, managing director, Singapore.

WE will support all communications, which includes media relations, social media management, influencer engagement, campaign launches, content and creative production, and more.

This partnership adds to the agency’s growing momentum in the travel and tourism sector, fuelled by its partnership with the Singapore Tourism Board, Sentosa Development Corporation and Scoot.

ABOUT WE

WE is one of the largest independent communications agencies in the world. We’re all about people — both our clients and employees — and we believe in the power of communications to move audiences to positive action. Women-founded, women-led, and fiercely independent, WE has spent more than four decades helping world-class brands tell technology-led transformation stories that shift perceptions and change behaviour.

Our global reach includes a presence in more than 24 cities, partner networks that expand our footprint and client capabilities, and a team of more than 1,400 media and content strategists, creatives and data scientists across our technology, health and consumer sectors. Our work with global brands like Microsoft, McDonald’s and Volvo has been recognized by Cannes Lions, PRovoke Media SABRE Awards and PRWeek Awards, just to name a few. Locally in Singapore, WE proudly holds the title of Campaign Asia’s Southeast Asia B2B Agency of the Year 2023, Marketing Interactive’s Marketing Excellence Awards 2023, SABRE Awards Asia-Pacific 2023 and Great Place to Work consecutively in both 2023 and 2024.

For more information, press only: Selina Heng, sheng@we-worldwide.com