Sugandha Bhandari, Strategic Communications Officer, Midas PR
Corporate Social Responsibility (CSR) is not only about doing good but also about being seen as doing good. Perception is reality and these days companies are challenged to do better at every step whether it is in terms of sales, innovation of CSR. Read our tips for creating a successful CSR program:
- Adopt a business code of ethics: A code of ethics helps professionals conduct business honestly and with integrity. It is important because it lays out the rules for behavior and provides the groundwork on issues such as ethics, values, environment, diversity, employee respect and customer service.
- Commit to protecting the environment: Sustainability is an increasingly important issue for many people these days. By developing policies and practices that support your brand in fulfilling your commitment to the environment, you will create a bigger purpose for employees, reduce costs in your supply chain and drive innovation in your company.
- Be smart about donating money: Don’t donate money to any charity, get behind the cause that is meaningful and aligns with your business values. The idea is to give back to society, while at the same time sending a message about the values of your brand.
- Involve your team: CSR activities lead to employee engagement which further leads to growth in productivity, loyalty, customer satisfaction and revenue. Additionally, CSR initiative has been shown to increase employee’s intentions to stay with their current employer and their overall commitment to the organization.
When executed correctly, a good CSR campaign will allow you to show your passion in your business. Our experts can suggest the right CSR activity for your brand establishing you as a thought leader in your industry.
Visit our website www.midas-pr.com today for more information or get in touch with us by email.
