SINGAPORE, 11th April, 2024 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) is pleased to announce that The Hoffman Agency’s Bernice Tay and Lim Jia Yi have won the Singapore Young Lions PR Competition 2024 for their “ Creating FoodMarks” campaign. The winning team will go on to represent the Singapore at the Cannes Lions International Festival of Creativity.
Responding to a brief set by Grow Asia, each team had 24 hours to create a campaign that would help to enhance Grow Asia’s profile among the public
and private sectors, establishing it as a preferred partner for food systems-related programs across Southeast Asia.
The teams then had to pitch their campaigns to the official jury for the Singapore Young Lions Competition 2024.
A special thank you to the judges:
- Pranav Rastogi, Head, Communications- Grow Asia
- Lee Nugent, Regional Director, APAC- Archetype
- Serina Tan, Founder and Managing Partner- Brewer
- Naveen Kanagalingam, Director- Eastwest Public Relations
- Nicholas Lim, Global Client Lead- Grayling
- Wai Yin Ip, Director, Regional Growth Lead- Golin
Lee Nugent, Regional Director, APAC- Archetype, commented –“Once again, the judges were blown away by the talent on show. If the teams shortlisted are in any way representative of young professionals working in communications across APAC, then the future our industry is in very safe hands. Congratulations to all who took part and best of luck to the winning team for the next stage for the Young Lions competition. Go get ‘em!”
Lim Jia Yi, Senior Account Executive and Bernice Tay, Account Manager, The Hoffman Agency said: “The Singapore Young Lions PR Competition 2024 was an incredible 24 hours that really tested our strategic and creative muscles. It would have been worth it for the experience alone, as the topic of food security championed by Grow Asia is close to our hearts – but winning the competition made it even more memorable. We are thankful to everyone at The Hoffman Agency for their support and encouragement as we pushed ourselves to unearth the perfect insight and big idea. Having both started our professional careers at Hoffman, this win is testament to how much we’ve grown. We are so excited to represent Singapore at the Cannes Young Lions Competition 2024!”
About PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
