PRCA Southeast Asia announces winner of inaugural Singapore Young Spikes Competition
Singapore, 3rd September, 2019 – The Public Relations and Communications Association Southeast Asia (PRCA SEA) today announced the winners of the inaugural PRCA SEA Singapore Young Spikes PR Competition 2019. Naveen K and Raymond Lau from independent agency, Blue Totem Communications, came out ahead of 11 other two-person teams to take the top prize, and they will go on to represent Singapore at Spikes Asia Festival of Creativity.
Participating teams conceptualised, designed, and planned creative communications proposals in under 24 hours to address the public perception challenges faced by Action for AIDS Singapore (AfA), who performed as the “client” in the competition.
AfA is a non-governmental organisation dedicated to fighting AIDS/HIV infection in Singapore. Founded 30 years ago, AfA works towards the goals of zero new infections, zero deaths due to HIV/AIDS related illnesses, and zero discrimination and stigma.
The judges commented that Naveen K and Raymond Lau’s proposed communications campaign, titled “I’m Positive”, which takes an integrated and omnichannel approach to help AfA achieve its goals, was the clear winner. They highlighted that the team brought well-fleshed out tactics to support their campaign idea – showcasing strong insights and creativity.
Andrew Wong MPRCA, Director, Blue Totem Communications, said: “We’re immensely proud of the team and we believe that the local communications profession is only as strong as the practitioners that fuel it. Competitions such as the Young Spikes play an important role in building the next generation of consultants, encouraging creativity and recognising future stewards of our industry.”
Francis Ingham MPRCA, Director General, PRCA, said: “I would like to personally congratulate Naveen and Raymond on their win. We wish them both the best of luck at Spikes Asia where I am sure they will do the industry and Singapore proud.”
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ABOUT PRCA
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body with offices in the Middle East & North Africa and Southeast Asia, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry’s behalf e.g. fighting the NLA’s digital licence.
ABOUT Blue Totem Communications
Blue Totem Communications is an independent public relations agency based in Singapore. Founded in 2016, the firm works with international and local brands in the technology, corporate and consumer sectors – providing honest and no-nonsense advice and services to clients in Singapore and across the region.
