SINGAPORE, 23rd September, 2021 – The Public Relations and Communications Association Southeast Asia (PRCA SEA) NextGen Group has published a new digital coffee table book that celebrates the industry’s diverse practitioners, unique pathways, and perspectives.

The “Three Things I Wish I knew Before Joining PR & Communications” flipbook – featuring insight from 15 PR professionals across Singapore, Malaysia, Vietnam, Thailand, Indonesia and the Philippines – provides rich reflections to help young PR professionals navigate their career’s formative years.

PRCA SEA General Manager Tara Munis MPRCA said:

“I would like to thank Alicia, Suhani and the group for bringing this book of inspiration to life. The real lessons don’t often come until you’re on the job, so I’m delighted we’re able to pull back the curtain and show the power of PR to aspiring PR professionals across Southeast Asia.”

PRCA SEA NextGen Chairman Alicia Thong MPRCA said:

“What a great journey it’s been curating these inspiring stories. For its inaugural task, the NextGen Group is pleased offer a more personal take on supporting young and budding comms practitioners, as a complement to PRCA SEA’s suite of industry-leading resources and training. We’re especially proud of the diverse journeys and reflections we’ve captured, a true testament to the limitless potential for growth in the comms world.”

Download the book here.

The PRCA SEA NextGen Group was launched in September 2020 to equip young practitioners with the tools they need to progress their career forward.

For more information, please contact:
Tara Munis, General Manager



The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.

This post is also available in: อังกฤษ