ASIA PACIFIC, 9 March 2023 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) announced the launch of Reputation group to promote industry standards and offer collaborative approach to best practices in reputation management across all sectors.   

The Reputation Group has appointed Founder and CEO of Sinclar, Kiri Sinclair FPRCA (Chair) and Allison & Partners General Manager Adeline Goh MPRCA (Vice Chair) as leads. 

Consisting of agency and in-house representatives, the volunteer-led group aims to draw on industry experts to bring in collective expertise and offer a more integrated, strategic approach to reputation building and management across the region.  

The group includes 9 members across the region 

  • Chair:  Kiri Sinclair, Founder and CEO, Sinclair 
  • Vice Chair: Adeline Goh, General Manager, Allison & Partners 

Committee Members include: 

  • Ivy Nhi Chau, CEO & Founder, Ivy+ Partners  
  • Yoonhee Choi, PMO & Communication Lead, Hwaseung Enterprise  
  • Joey Gan, Country Lead, Precious Communications  
  • Divika Jethmal, Marketing Manager, CARMA ASIA
  • Juan Paolo M. Alba, Regional Director and Country Lead, Precious Communications
  • Rena Tan, Head of Marketing & Comms, Randstad
  • Katharina Wolf, Associate Professor, Curtin University 

The Group’s objective is to support members through sharing best practice, facilitating opportunities to network and helping to further improve the quality of the work we deliver. 

Founder and CEO of Sinclair, Kiri Sinclair FPRCA said: 

“APAC PR and communications professional face unique challenges and opportunities when it comes to defending and growing reputation in the region. As a group, we aim to engage leaders from across sectors and diverse perspectives together, creating a space for sharing insights and knowledge. We hope that though our efforts we can showcase the true value of investing in reputation.” 

Allison & Partners General Manager, Adeline Goh, MPRCA, said: 

“I am excited to be part of a diverse group of professionals across the Asia Pacific, who care about building, enhancing, and influencing beliefs and opinions that people have for organizations, brands, and individuals. We hope to provide the catalyst for lively discussions and the sharing of useful insights so that we can all be better communicators and practitioners in reputational management.” 

Find out more about the group here.


The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).