Neha Mehrotra is a communications veteran with nearly two decades of experience in the public relations (PR) industry. She is one of the four founding members of Avian WE.
As Avian WE’s Managing Director, Neha Mehrotra is responsible for overseeing Avian WE’s operations in India, including PR North, West and South, Digital and Social Impact, with a focus on three main areas: office leadership, client leadership and market leadership. Prior to being elevated, she was spearheading the agency’s large businesses, campaign planning and new business initiatives as Executive Vice President, Client Centricity.
Neha has created several programs for the agency’s growth, a critical one being Clients for Life, which is instrumental in maintaining client satisfaction, managing feedback, and ensuring creativity.
Neha has also invested heavily in nurturing people in the agency and is responsible for conceiving and running Avian’s hugely successful SEED programme, a three-month training programme for fresh batch of recruits. She also created Avian WE’s Avianites’ Contribution to Excellence (ACE) Awards to encourage better work through recognition.
A believer in change, Neha has made it her mission to bring more women together in PR, as one of the founding members of the Indian chapter of Women in PR to discuss the future of the industry and help bring more gender balance in the boardroom and mentor the future women in the PR industry.
In her newly appointed role as National Chair, Growth and Standardisation, Public Relations Consultants Association of India (PRCAI), Neha focuses on streamlining processes in client interactions, contract agreements, talent acquisition, and retention, fostering a culture of excellence and trust within the industry.
Neha’s work and impressive career haven’t gone unnoticed. She was featured in Campaign’s 2023 list of Women to Watch in APAC, and E4M’s Top 20 Communication Professional to Watch Out for in 2023. In 2019, Campaign India had named Neha on its Women to Watch list for shaping the industry in India. She also won the Emerging Leader of the Year Award at the Future Leaders Summit in October 2018 and was shortlisted for PR Week Asia’s PR Professional of the Year Award in 2016.
Outside work, Neha does not stop building women to become great leaders as she devotes her time to her daughter, watching her grow and become ever curious about the world around her.
