SINGAPORE, 28 September, 2023 – Weber Shandwick, the global strategic communications and consulting network, today announced the appointment of Marta Bigio to senior vice president, Sustainability Lead, APAC.
Based in Singapore, Bigio will report to Carolyn Devanayagam, Head of Corporate Affairs, Weber Shandwick, Asia Pacific and will support the firm’s clients in navigating an increasingly important business imperative today around building purpose-led and sustainable practices within their business.
Bigio previously led the sustainability practice of a communications firm in the region. During this time, Bigio worked with clients to define, build, and implement sustainability strategies whilst developing the agency’s own sustainability efforts. Prior to Redhill, Bigio led the communication strategy, corporate positioning and issues and crisis management for Unilever’s sustainable sourcing agenda. She is also currently the co-chair Sustainability Committee at PRCA where she develops tools and assets to equip sustainability professionals to speak authentically about sustainability.
“As our clients stand at the precipice of transformation in their sustainability endeavors, we recognize the critical need for the right consulting partner to guide them on their purpose-driven journey,” commented Carolyn Devanayagam. “Marta’s wealth of experience in steering businesses through challenges and crafting effective sustainability strategies fortifies our comprehensive suite of client offerings. With her on board, we are better poised than ever to empower our clients in their pursuit of meaningful and impactful sustainability initiatives.”
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Weber Shandwick
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named one of Fast Company’s Best Workplace for Innovators in 2023 and being the most awarded PR agency at the 2023 Cannes Lions International Festival of Creativity. Weber Shandwick has been honored on Ad Age’s A-List in 2020 and Best Places to Work in 2019 in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) – the strategic communications and consulting network. Cumulatively, TWSC has earned more than 190 Cannes Lions. For more information, visit https://www.webershandwick.com/.
