SEOUL, 05 February 2024 – Weber Shandwick, the earned-first global communications agency, today, announced the appointment of Claudia Hong as Executive Vice President, Corporate Affairs, South Korea.
In this strategic role, Hong will play a pivotal part in shaping and driving corporate and public affairs strategies aligned with organisational goals in the dynamic South Korean market.
Reporting to Elizabeth Bae, Managing Director, Weber Shandwick Korea, Hong will work closely with the team in advising key multinational corporation (MNC) clients both Korea and foreign headquartered, on communication strategies and reputation management. She will work closely with clients to provide strategic counsel to the C-Suite in holistically looking at a company’s stakeholder audiences to shape effective corporate messaging. In addition, Claudia will provide expert counsel on regulatory matters and support communications throughout issues and crises as well as other corporate transactions, such as mergers and acquisitions.
Hong brings a rich background to Weber Shandwick with experience from her previous roles, most recently having served as Senior Foreign Attorney & Director of Business Development at Shin & Kim prior to which, she held positions at Kim & Chang, BNY Mellon, the U.S. Department of the Treasury in addition to experience at Weber Shandwick in New York, among others.
“We are thrilled to welcome Claudia to lead our Corporate Affairs practice in South Korea,” said Elizabeth Bae. “Claudia’s expertise in legal, regulatory affairs, and corporate governance, coupled with her proven track record in strategic communications, makes her an invaluable addition to our team.”
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Weber Shandwick
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named one of Fast Company’s Best Workplace for Innovators in 2023 and being the most awarded PR agency at the 2023 Cannes Lions International Festival of Creativity. Weber Shandwick has been honored on Ad Age’s A-List in 2020 and Best Places to Work in 2019 in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) – the strategic communications and consulting network. Cumulatively, TWSC has earned more than 190 Cannes Lions. For more information, visit https://www.webershandwick.asia/.
