Award-Winning APAC Communications Firm Brewer Expands Into China

  • Through a strategic collaboration with Cyan, this expansion enhances Brewer’s regional capabilities, empowering brands to seamlessly navigate the complex Southeast Asian and Chinese markets.
  • This partnership marks the launch of SEA-China Advisory, a specialised offering aimed at bridging communication strategies between these key APAC regions.
  • Leading Brewer’s China operations is Daniel Li, a highly experienced communications leader and newly appointed Partner at Cyan.

Singapore, 19 September 2023 – Brewer, an award-winning communications advisory firm, is thrilled to announce its expansion into China through a strategic partnership with Cyan, a dynamic communications agency dedicated to driving transformative business impact. Timed with its second anniversary, this heralds a significant milestone in Brewer’s journey of growth across Asia Pacific (APAC).

Expanding Regional Reach and Expertise

The collaboration between Brewer and Cyan forges a joint network covering Southeast Asia and China. Daniel Li, a seasoned communications leader and newly appointed Partner at Cyan, will lead Brewer’s China operations, driving business growth and cross-market opportunities.

“Our regional expansion reflects our commitment to top-tier counsel, deeply rooted in local insights across APAC. With the introduction of our SEA-China Advisory practice, we combine our expertise with Cyan, offering bespoke, results-driven solutions for clients engaging in cross-border transactions between China and Southeast Asia. Daniel’s remarkable expertise will be instrumental in driving our cross-market advisory services,” said Serina Tan, Founder and Managing Partner of Brewer.

Demonstrating Rapid Growth

 This partnership reaffirms Brewer’s focus on strengthening its regional footprint, complemented by the recent appointment of Natashia Jaya as a Partner based in Indonesia. It exemplifies the deepening economic connections between China and Southeast Asia, as well as the increasing demand for cross-market communications advisory services between these critical APAC regions.

“Our partnership with Brewer is driven by shared values of innovation and client-centricity. Together, we are committed to propelling Chinese brands onto the global stage, supporting their cross-border expansion. Brewer’s deep expertise in APAC communications advisory empowers us to be the catalyst for brands seeking international growth,” added Ada Chen, CEO of Cyan.

“I am honoured to embark on this exhilarating journey with Brewer and Cyan. Brewer’s forward-thinking approach to strategic communications is reshaping the way businesses communicate in the dynamic APAC region. Our collaboration promises to not only drive growth but also redefine industry standards,” said Daniel Li, Country Lead for Brewer in China and Partner at Cyan.

As Brewer continues its upward trajectory, clients gain access to an expanded regional network, deeper market insights, and culturally-astute strategies. Brewer remains committed to providing impactful senior counsel, helping clients navigate the multifaceted business landscape in APAC through strategic communications.

About Brewer

A trailblazing APAC communications advisory firm, Brewer is headquartered in Singapore and rapidly expanding into Indonesia and China. Founded by Serina Tan, an honouree of Campaign Asia Pacific’s 40 under 40, Brewer excels in delivering strategic communications advisory services and comprehensive communications training programmes. Its specialist offerings include C-suite and leadership communications, APAC communications advisory, brand marketing, social impact, employee experience, crisis preparedness and communications, as well as the latest, SEA-China advisory. The firm actively champions the mental wellbeing of professionals in the region’s communications industry, fostering positive work environments. Brewer’s excellence was recognised with the prestigious PRCA APAC New Consultancy of the Year Award in 2023.

For more information, please visit brewer.asia.

About Cyan

Founded in 2017, Cyan is a dynamic communications agency headquartered in Beijing. Established by Zhang Lei, a highly successful serial entrepreneur in PR and healthcare, and Ada Chen, a seasoned media professional specialising in strategic communications consulting and training, Cyan is dedicated to driving transformative change and achieving business impact. Guided by its core values of knowledge-based expertise, entrepreneurship, and impactful change, Cyan operates across six specialised practices: corporate, financial, healthcare, technology, consumer, and China-SEA Advisory. Committed to making a positive impact on both the industry and society, the company has actively engaged in public service activities since 2018, providing advisory services to public service organisations.

For more information, please visit cyancomms.cn.
For media inquiries, please reach out to contact@brewer.asia