SYDNEY, Australia – 20 December, 2022 – Archetype Sydney ends the year on a high with the launch of Archetype Audio, while expanding its portfolio with two magnetic brands – Shopify, and Compare Club.
Archetype has officially launched its new service: Archetype Audio. Archetype Audio makes it easy for businesses who want to supplement their earned media programs with an end-to-end podcast solution.
With the shifting communications landscape, Archetype looked to emerging trends to leverage and supplement its earned programs. Australia has among the highest rates of podcast listening in the world and the market is growing rapidly.
“As an agency we’ve been known for our innovative approach to addressing the changing media and marketing landscape. Podcasting is another valuable channel brands can explore to further drive brand awareness. The beauty is in the idea and storytelling. From concept to production and then amplification, Archetype Audio has given our clients a new way to promote their message,” says Archetype Sydney MD, Karen Coleman.
Archetype Audio aims to set the new standard of impactful storytelling by marrying journalistic integrity with creative effectiveness. So far the agency has achieved surprising results in its soft-launch phase, winning Gold in the In2 SABRE Awards 2022 for journalistic excellence for Ericsson’s Tech cetera podcast.
As the year comes to a close, the agency has also signed two major brands to its portfolio, including Australian comparison company Compare Club and all-in-one commerce platform Shopify.
After making three strategic hires earlier in the year to help deliver more impactful storytelling, these new account wins and owned services encapsulate the agency’s direction in strategically-led creative and communications.
Archetype is the lead creative agency on the Join the Club brand campaign for Compare Club, who serve over 1 million Australians every year comparing insurance, energy, home loans and childcare. Shopify is Australia’s leading commerce platform that helps Australians start, run, and grow a business. Archetype will manage Shopify’s brand positioning and awareness through strategic communications, PR and content.
Archetype’s roster of clients features consumer brands including ASUS, Chainalysis, HTC Vive, and enterprise clients Ericsson, Oracle, Smartsheet and VMware among others.
About Archetype
Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success. Find more about us at https://www.archetype.co/en/
Contact:
Fabrice Kerboul
Senior Sales and Marketing Manager, APAC
fabrice.kerboul@archetype.co
+61 2 9956 5733
