SEOUL, 17 January 2023 – Weber Shandwick, today, announced the promotion of Elizabeth Bae to managing director for its South Korea operations.

As managing director, Bae will report to Tyler Kim, CEO, Asia Pacific, Weber Shandwick and will oversee the operational, strategic and growth strategy for the Korean business.

Having joined the business in October 2020 as EVP, South Korea, Bae soon took on the role of deputy managing director where she continued to lead the corporate practice for the market, supported the firms’ multi-market clients for outward expansion and oversaw the business operations.   Prior to joining Weber Shandwick, Bae led BCW Korea’s business operations in the Korean market.

“Elizabeth has been a key member of our Korean operations over the past three years and has an in-depth understanding of the overall business and operations in Seoul.  I am honoured to have been a part of her growth trajectory and look forward to working with her to take the Korean business into new dimensions of growth,” commented Kim.

About Weber Shandwick 

Weber Shandwick is the in-culture communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018. Cumulatively, the firm has earned more than 150 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the earned-first strategic communications and consulting network built for the convergence of society, media, policy and technology. For more information, visit http://www.webershandwick.asia.