Prangthong Jitcharoenkul, Tran Kim Hoang Yen, and Wiwat Khamsawai, leaders of Vero’s new Southeast Asian mobility practice.
Southeast Asia – Vero, the leading PR and communications brand consultancy in Southeast Asia, announces the launch of its new regional Mobility practice, providing industry-leading capabilities to brands involved in the mobility sector. With a team of 10 mobility experts, and co-leaders across Vietnam and Thailand, the new practice aims to help brands tap into cutting-edge solutions and strategies to navigate the rapidly evolving landscape of mobility in the region.
The new practice builds on Vero’s extensive experience servicing leading Mobility actors. Its goal is to help brands involved in the mobility sector, spanning across automotive, logistics, travel and hospitality, travel-tech, and ride-hailing industries, tap into bespoke capabilities to navigate the fast-evolving and highly competitive landscape of the mobility industry in Southeast Asia.
“The growth of the automotive, ride-hailing, and travel industries in ASEAN presents a unique opportunity for businesses to capitalize on this exciting market. As technology continues to shape how people move and travel, we expect to see even more demand for innovative solutions and strategies to navigate the fast-evolving tech and mobility landscape,” said Tran Kim Hoang Yen, Co-leader of Vero’s Vietnam Tech & Mobility practice. “Our new regional Mobility practice brings together a dedicated set of analysts within Vero’s regional IQ team who are committed to researching and publishing consumer and industry insights on the future of mobility, encompassing automotive, travel, tech mobility, and logistics. By leveraging our local and international experience, we are confident that we can help our clients succeed in this dynamic and rapidly evolving landscape.”
The new practice will be co-led by leaders across Vietnam and Thailand, with Prangthong Jitcharoenkul and Wiwat Khamsawai co-leading the Thai practice. “We are excited to bring our extensive experience in the mobility industry to Vero’s new regional Mobility practice,” said Prangthong Jitcharoenkul. “The reality is that the pandemic has accelerated disruption and transformed the mobility sector in ASEAN, leading to a surge in technology usage for travel, a significant shift in consumer preferences concerning destinations and trip planning, and a heightened focus on sustainability and environmental issues leading to a growing demand for greener transportation options among consumers” she added.
The new practice’s goal is to leverage industry-leading capabilities to help brands stay ahead of the curve in Southeast Asia’s fast-evolving and highly competitive mobility industry. “As PR and strategic communications consultants, we are especially well-suited to advise disruptors and innovators, as their reputation is constantly on the line. As they challenge the status quo and push the boundaries of what’s possible, effective communication and reputation management become critical for building trust with customers, investors, and the wider public. A well-executed PR strategy can help build and maintain a positive reputation, communicate the vision and value proposition effectively, and gain support from key stakeholders,” said Wiwat Khamsawai. “Our team of experienced consultants and analysts will work closely with clients to develop and execute communications strategies that help them build and maintain a positive reputation, communicate their vision and value proposition effectively, and gain support from key stakeholders.”
Vero’s new regional Mobility practice marks a significant milestone for the agency as it continues to expand its capabilities and services to meet the evolving needs of its clients.
Get in touch at: mobility@vero-asean.com
ABOUT VERO
Vero is an award-winning communications consultancy advising some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia.
Vero designs integrated marketing and communications strategies that resonate in the region’s digital ecosystems and fast-growing economies.
Vero is based in Indonesia, the Philippines, Singapore, Thailand, and Vietnam and maintains a partnership in Myanmar. With a diverse team of over 200 professionals specializing in PR, social media, digital marketing, influence, data-powered consumer research, media buying, and creative services, Vero offers comprehensive solutions for businesses looking to grow their brand presence in Southeast Asia. In 2022, Vero’s commitment to fostering a positive and empowering work culture was recognized as Best Independent Agency to work for in APAC at the PRovoke Media Awards.
Vero’s campaigns and services have also been recognized, winning Marketing Interactive’s Gold Award for Best Health and Pharmaceutical campaign, PR Awards Asia’s Best Use of Digital (COVID-19), SABRE Awards Best Influencer Programs Endorsements, and the 2023 Travel & Lifestyle Award from PRCA APAC. Vero has a distinctive approach to earned media, putting digital technology at the core of its business and championing stories of progress. In 2021, Vero was named Southeast Asia’s Agency of the Year by PRovoke.
Vero regularly produces research papers examining relationships between brands and audiences, digital trends, and emerging cultural impact. Vero produces playbooks for brands on topics such as but not limited to, food and health in Southeast Asia, management of disinformation threats, and the media ecosystem of esports.
