The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

PR in Covid-19 Outbreak: As Kites Rise Highest Against the Wind

Nhung Do MPRCA, Copywriter, EloQ Communications Covid-19 has been the main topic on every newsfeed, daily conversations and media since the turn of the year of Rat. The tiny virus sets in train a medical, economic…

Crisis Communications In the Age of Coronavirus – Combating Fear & Distrust

Lars Voedisch MPRCA, Founder and Managing Director, PRecious Communications Lars Voedisch, Founder and Managing Director of PRecious Communications, was featured in the ‘Analysis’ section of Marketing Magazine on February 10, 2020, in an article titled…

3 Questions PR pros in Asia Pacific are asking in 2020

In a world where return-on-investment (ROI) is becoming such an important metric for any business activity – PR pros face the same challenge. How do you measure the results of your PR efforts? A new…

How to Upgrade Your PR Strategy for 2020 and Beyond

2019 was an eventful year for brands across Southeast Asia. We saw better strategic planning by our clients and requests to drive integrated communications lead by digital and public relations. While big brands are now…

Coronavirus outbreak: Opportunity in a crisis

By Vi Mai MPRCA, PR Manager, EloQ Communications.  Just after a long Tết holiday, Vietnam began to suffer many losses due to nCoV pneumonia. Almost all activities have stagnated, and industries, from education, manufacture to…

How to be an effective remote worker during the Coronavirus

By Emma Dale, Co-Founder | Managing Director (Asia), Prospect It feels like every employee has been asking their employer for more flexible work arrangements and the chance to work from home. The Coronavirus is a…

B2B PR – Bridging solutions to needs in an age of fast global shifts

By Jocelyn Ko MPRCA, Associate Director, B2B and Strategic Communications, Hill+Knowlton Strategies Singapore People are often intrigued by how much I enjoy doing PR for businesses, because they think that the work has little room…

5 things you need to know when using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or…

Advantages and disadvantages of social media in crisis communications

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are…

Why an open mind gets the best PR talent

By Eva Sogbanmu, Head of Communications, Asia-Pacific, JLL I’ve worked with plenty of excellent colleagues who studied PR at university. But while it may seem like the natural starting point for a career in communications,…

Five thoughts on the debut Asia-Pacific PR and Communications Census

Written by Dr. Clāra Ly-Le MPRCA, Managing Director, EloQ Communications I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide…

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

written by Dr. Clāra Ly-Le, MComm MPRCA, the Managing Director, EloQ Communications In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a…