Weber Shandwick Strengthens Leadership and Capabilities in China and Across APAC

Corbin Hsieh appointed Head of Weber Create and Consumer Practice, APAC
Robert Magyar named Acting Managing Director, China
Weber Shandwick China integrates Bridge Beijing to enhance public policy and advisory capabilities

Singapore, 13 October 2025 – Weber Shandwick, the earned-first global communications agency, today announced a series of leadership and capability updates designed to strengthen its business in China and across the Asia Pacific, reflecting the firm’s continued investment in growth sectors and client priorities.

Effective immediately, Corbin Hsieh has been appointed Head of Weber Create and Consumer Practice, APAC. In this role, Hsieh will lead the expansion of Weber Create, the firm’s earned-first creative and integrated media offering that brings together influence and culture to help brands grow and stay relevant. Based in Shanghai, Hsieh will partner closely with market leaders across the region to scale creative capabilities and unlock new opportunities for clients.

Hsieh transitions from his role as Managing Director, China, where he navigated a challenging market environment while elevating both the firm’s people and its client work. When asked about this new role, Hsieh said, “My passion lies in the consumer side of business, where creativity and cultural understanding drive impactful work. I am thrilled about this role and eager to expand our earned-first creative and integrated media across APAC. Our goal is to connect culture, influence, and creativity to help brands succeed in a fast-changing world,”

To ensure strong leadership continuity in the market, Robert Magyar has been appointed Acting Managing Director, China, while continuing in his role as Executive Vice President, Head of Healthcare, APAC. Based in Beijing, Magyar brings over 20 years of business leadership experience, having led and managed profitable business units throughout his career while combining strategic acumen with hands-on operational insight. He has advised senior executives and industry leaders across China, Indonesia, Japan, Switzerland, and the U.S. Since rejoining Weber Shandwick more than a year ago, he has expanded the healthcare practice into one of the firm’s strongest growth pillars. In this dual role, Magyar will oversee the firm’s continued momentum in China and drive client growth across the market.

“China is one of the most dynamic markets in the world, where reputation and stakeholder engagement are more important than ever. I am excited to build on our strong foundation here and continue supporting clients with the strategic solutions they need to succeed,” said Magyar.

Following these leadership changes, Weber Shandwick also announced that it is solidifying its expertise in public policy and advisory services with the integration of Bridge Beijing. Founded in 2016, Bridge Beijing is a boutique strategic communications agency with a strong reputation for helping international organizations engage with China. The firm has advised leading global health organizations, philanthropic foundations, and NGOs, including a longstanding relationship with the Gates Foundation.

The integration brings additional expertise, sector knowledge, and trusted relationships that complement Weber Shandwick’s global network, further strengthening its presence in China. By combining Bridge Beijing’s deep local insight with Weber Shandwick’s scale and creative capabilities, the firm is better positioned to deliver impactful solutions and unlock new opportunities for clients navigating a fast-changing environment.

Tyler Kim, CEO, APAC, Weber Shandwick, said, “These strategic leadership appointments, along with the integration of Bridge Beijing, represent a significant milestone in advancing our capabilities and deepening our commitment in China. By combining proven local expertise with the strength of our global creative network, we are uniquely positioned to deliver innovative, high-impact solutions for our clients as they navigate an increasingly dynamic market landscape,”

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About Weber Shandwick:

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRovoke’s Global Agency of the Year in 2023 and being the most awarded PR agency at the 2023 + 2024 Cannes Lions International Festival of Creativity. Weber Shandwick has been honored on Ad Age’s A-List in 2024 and 2020 and Best Places to Work in 2019, in addition to being awarded PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020, and ranking #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017, and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention (and the only PR agency) on the Gartner Magic Quadrant for Global Marketing Agencies in 2021. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective (TWSC) – the strategic communications and consulting network. Cumulatively, TWSC has earned more than 225 Cannes Lions. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com