Vero Partners with Statista to Share Market Analysis in ASEAN
SOUTHEAST ASIA, January 13, 2021 – Vero, a leading communications consultancy focused on the Southeast Asia region, and Statista, a leading provider of market and consumer data, announced today an agreement to share unique market insights and cultural analysis with the objective of creating better access to data and insights in Southeast Asia
Vero advises some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia. Vero consists of a team of approximately 150 PR, social, digital, influence and creative professionals, with offices in Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.
Statista is the world’s largest statistics platform. They aim to empower people worldwide to make better, and fast fact-based business decisions by providing a simple-to-use and affordable global business-data platform.
“Partnering with Statista is a great way to improve access to data, while also providing our peers and clients with integral learnings about the ASEAN market. As a collective of strategists, we know how important accurate and extensive data is to ensure that we understand how and why consumers interact with products or digital marketing. For us data is a fundamental part of storytelling,” said Thach Quang Nguyen, Vero’s Data & Insights Lead.
Vero regularly publishes research that examines relationships between brands and audiences, digital trends, and emerging cultural impact. The ASEAN communications consultancy also produces playbooks for brands on topics such as, but not limited to, the management of disinformation threats and the media ecosystem of esports.
Through the partnership, consumer and market insights captured and owned by Vero will be freely available on the Statista website and its collaterals, for the global business community to leverage as it studies Southeast Asia.
“We are thrilled to be partnering with Vero to widen the reach of their analysis. Statista currently has over 44 million monthly unique visitors and over 2.5 million registered users, all primarily B2B professionals who are always looking for reliable sources. Vero’s analysis is an important addition to our database,” said Yang Li, Senior Development and Business Manager, Statista.
About Vero
Vero is an award-winning communications consultancy advising some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia.
Vero designs integrated marketing and communications strategies that resonate within the region’s digital ecosystems and fast-growing economies.
With offices in Indonesia, Myanmar, the Philippines, Thailand, and Vietnam, Vero is a team of approximately 150 PR, social, digital, influence, and creative professionals.
Winner of PRovoke 2021 Southeast Asia Consultancy of the Year Award, Vero has a distinctive approach to earned media, putting digital technology at the core of its business and championing stories of progress.
Vero regularly produces research papers examining relationships between brands and audiences, digital trends, and emerging cultural impact.
Find out more: vero-asean.com
About Statista
Statista is a leading data and business intelligence platform and provides international market and consumer studies. Founded in Germany in 2007, Statista employs around 1,100 people across four continents in 13 locations. The “Data as a Service” business model is unique in this form without direct competitors in the market.
Find out more: statista.com
