JUNE 9, 2025 – Vero, an award-winning communications consultancy in Southeast Asia, has launched Microfluent—an influencer recruitment platform designed to provide emerging content creators opportunities to work with leading brands on meaningful campaigns.
By signing up on the platform, influencers will become part of a trusted network of creators across niches and scales, whose profiles will be assessed and matched with campaigns that best fit their content style, target audience, and brand compatibility. MicroFluent is open to influencers from Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
“The influencer landscape is now a heavily saturated space, and getting brand partnerships has become increasingly competitive,” said Vero Chief Commercial Officer Umaporn Whittaker-Thompson. “Through MicroFluent, we want to give influencers in Southeast Asia another avenue to secure brand partnerships and work on campaigns aligned with their values and vision.”
The platform will be managed exclusively by Vero’s influencer specialist teams across the region and will help this generation’s most influential voices cut through the noise of social media, gain greater exposure, and build lasting relationships with like-minded brands and fellow influencers.
As part of the MicroFluent network, influencers will enjoy priority access to local and regional brand collaborations carefully vetted by Vero. They will be directly tapped for sponsorships, campaigns, product endorsements, and events. Members will also be invited to participate in workshops, surveys, and Vero’s Happy Hours events that gather influencers together beyond the business setting.
With this curated pool of creators offering diverse reach, expertise, and unique storytelling approaches, Vero can easily facilitate creator and brand profile curation, audience compatibility assessment, and content alignment. The consultancy will leverage its newly enhanced proprietary tool, TrueVibe, which provides strategic and methodical decision-making in the influencer selection process for campaigns.
For brands, this means not only having on-demand access to Vero’s trusted network of emerging influencers—with diverse profiles, authentic voices, and highly engaged communities—but also benefiting from a more efficient influencer identification process that drives campaign success and delivers measurable impact, ensuring that both brands and influencers are set up for success.
MicroFluent is part of Vero’s expanding leadership in the influencer marketing space. Named Southeast Asia Influencer Marketing Agency of the Year in 2024 by Campaign Asia Pacific, Vero focuses on strong storytelling, earned media approach, and innovative strategies that help de-mystify influencer marketing and set standards for equitable, collective growth for the creator economy.
“The Vero philosophy on influencer marketing is that creators and brands thrive when influencers are empowered to bring authenticity to brand campaigns,” said Vero CEO Brian Griffin. “At Vero, all our initiatives, strategies, and projects are founded on this philosophy and in our commitment to leveraging the unique power of influencers in a responsible, transparent, and meaningful way.”
Southeast Asia’s influencer marketing industry will continue to experience double-digit growth between 2024 and 2028, with an estimated market size to reach USD 1.068 billion in the next three years. Across sectors, brands are expected to increase their influencer advertising budgets, with a heightened focus on quality partnerships more than volume-driven campaigns. This highlights the importance of initiatives like Vero’s MicroFluent platform in building a supportive community for content creators and raising the standards of influencer work in the region.
To learn more about MicroFluent, visit vero-microfluent.com.
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ABOUT VERO
Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.
As a B Corp-certified consultancy across all its offices and a signatory to the Clean Creative pledge since 2022, Vero is committed to responsible and impactful communications.
With a team of over 240 communications professionals, Vero operates across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, with a strategic partnership in Myanmar. The consultancy takes a multidisciplinary approach, specializing in public relations, influencer marketing, government relations, and event management. By integrating deep market expertise with data-driven insights and innovative storytelling, Vero helps brands navigate complex landscapes, build meaningful connections, and craft narratives that drive real, sustainable impact. Visit https://vero-asean.com/.
