SINGAPORE, DECEMBER 11, 2024 – Vero has been named Influencer Marketing Agency of the Year in Southeast Asia by Campaign Asia. This achievement highlights the significant growth of the consultancy’s influencer relations business and its commitment to creating meaningful campaigns powered by the authentic voices of content creators.
The awards ceremony, held in Singapore on December 10, saw some of the most reputable PR firms and communications leaders come together to celebrate the milestones and successes of the public relations industry over the course of 2024.
The influencer marketing industry in Southeast Asia is set to double between 2023 and 2026, with investments in creators forecast to reach US$693.70M in 2024. As the industry expands, even spawning a whole new sector we now call the “creator economy,” Vero has also doubled down on innovation, process, and organizational development in the influencer marketing industry.
“The Vero philosophy on influencer marketing is that creators and brands thrive when influencers are empowered to bring authenticity to brand campaigns,” said Umaporn Whittaker-Thompson, Vero’s Chief Commercial Officer and Head of Influence. “This win signifies that our focus on creativity, storytelling, and genuine connections is driving
impactful and tangible results.”
The consultancy’s innovative approach to influencer campaigns resulted in a compound annual growth rate (CAGR) of 75% in Vero’s influencer marketing practice over the past four years. The consultancy’s roster of clients includes 76 leading multinational
companies, global brands, and organizations, many of which are long-term partners and household names. Some of Vero’s most successful influencer campaigns include partnerships with TikTok, Prime Video, Unilever, Spotify, and Singapore Changi Airport.
“We have invested time and resources into building a team of influencer specialists in Thailand, Indonesia, Vietnam, Singapore, and the Philippines, and equipping these specialists with the opportunity to innovate new and improved ways for our clients to engage and succeed in their influencer marketing campaigns,” said Brian Griffin, Vero CEO. “We have only scratched the surface of the power influencers have in bringing brands closers to their target markets and in shaping public perceptions and consumption patterns.”
As a leader in this space, Vero offers distinctive influencer services to clients across the region, backed by its in-house methodology and solution stack, InFluent. This is an integrated and regionalized approach to influencer marketing featuring standardized guidelines and tools designed to optimize brand-influencer collaborations. InFluent includes five tools and programs—TrueVibe, Happy Hours, KOL LAB, Echo+, and Rising Stars—aimed at evaluating brand fit of each influencer through data-driven insights, building strong relationships with content creators across niches and tiers, and sharing knowledge and insights between Vero and its clients.
In 2025, Vero is set to further contribute to the growth of the creator economy through the establishment of the Creators Association of Southeast Asia (CASA). Currently under development, CASA is designed to bring a more unified industry standard for content creators in the region through education and advocacy.
“The fast-paced rise and changes of this industry call for initiatives that will elevate professionalism among content creators and will help them thrive in their partnerships with brands and in representing the voice of the public,” explained Chatrine Siswoyo, Vero’s Senior Advisor for ASEAN. “CASA is focused on laying the groundwork for cross-border collaboration and the sustainable growth of the creator economy in the region.
Further building on its commitment to advancing the influencer marketing landscape, Vero will continue to produce data and research on the creator economy in Southeast Asia, with a focus in 2025 on the micro and nano sectors of the creator economy. Earlier this year, Vero released a comprehensive survey among Indonesian audiences, revealing that 94% believe influencers significantly impact their thinking, perspectives and purchasing behaviors. A new survey on the challenges and aspirations of Southeast Asian influencers is set to be launched before the year ends.
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ABOUT VERO
Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.
B Corp certified across all its offices, and a signatory of the Clean Creative pledge since 2022, Vero adopts a forward-thinking approach to public relations and marketing, striving to enact meaningful change for clients and society at large.
Vero’s team of over 260 PR, social, digital, influence, and creative professionals in Indonesia, the Philippines, Singapore, Thailand and Vietnam, and its partnership in Myanmar, brings unique perspectives to earned media, prioritizing digital technology, creative storytelling, and stakeholder engagement in championing stories of progress. This includes the newest units: Vero IQ, which digs deep for data-driven insights, Vero Xperience, dedicated to redefining brand events in the region and Vero Advocacy, a government-engagement focused strategic advisory.
Listed among the Global Top 250 Agency Ranking by PRovoke Media and winner of numerous Southeast Asia Consultancy of the Year awards, Vero designs integrated marketing andcommunications strategies that resonate within and across this vibrant region’s digital ecosystems and fast-growing economies.
