MANILA, JUNE 02, 2025 –
Vero, a leading communications consultancy in Southeast Asia, has appointed Joana Marie Demore as Senior Influencer Relations Specialist for the Philippine market.
Demore brings nearly a decade of experience working with some of the biggest global media and local PR agencies in the Philippines, where she has planned and executed digital PR campaigns, events, and influencer marketing strategies. Her expertise spans a range of sectors, including FMCG, telecommunications, fashion, beauty, and F&B. She has also spearheaded organic influencer relations efforts for high-profile launches and brand events, helping brands build authentic connections with their audiences.
In her new role, Demore joins Charissa Sevilla, Influencer Relations Specialist, to expand Vero’s influencer marketing practice and elevate influencer-brand relationships. As the country’s influencer landscape becomes more structured and competitive, Demore and Sevilla are collaborating with the rest of the Manila-based team to design campaigns that earn conversations and drive conversions.
Demore’s appointment strengthens Vero’s growing network of influencer relations specialists across Southeast Asia. Recognized as Southeast Asia’s Influencer Marketing Agency of the Year in 2024 by Campaign Asia-Pacific, Vero strives to elevate the region’s creator economy through authentic storytelling, earned media, and innovative and equitable strategies.
“At Vero, there’s a clear understanding that when you take care of people, great work follows—and that’s exactly the kind of team I’m proud to be joining,” shares Demore. “I want to bring that spirit to our influencer partnerships and brand work. By focusing on real connections with Filipino content creators and influencers whose voices are well-trusted and whose content inspires positive change, we can build campaigns that are both impactful and genuinely reflective of the Filipino community.”
With Demore’s appointment and Vero’s continued innovations in the influencer marketing space—including the proprietary influencer index True Vibe, industry-leading thought leadership on Southeast Asian influencers, the establishment of the Creators Association of Southeast Asia (CASA), and the upcoming launch of influencer recruitment platform MicroFluent—the consultancy aims to create greater value for brands and unlock opportunities for influencers and creators in the Philippines and Southeast Asia, helping drive the creator economy forward.
“Joana’s extensive expertise and sharp strategic instincts make her an exceptional addition to our regional Influencer team,” said Umaporn Whittaker-Thompson, Vero’s Chief Commercial Officer and Head of Influence. “As the influencer marketing landscape becomes more dynamic and sophisticated, her leadership will not only help us deliver more impactful campaigns for our clients in the Philippines but also strengthen our innovative approach and expand our trusted network of creators across the region. Joanna brings the kind of perspective and experience that allows us to stay ahead of trends and build meaningful, long-term partnerships between brands and influencers.”
The influencer marketing industry in the Philippines is on a strong growth trajectory, with a projected compound annual growth rate (CAGR) of 10.58% from 2025 to 2029, reaching an estimated value of USD 186.9 million. This rapid growth positions the archipelago as a key contributor to Southeast Asia’s influencer marketing boom, as the region is set to hit USD 1.068 billion in market size within the next three years.
As brands across the region and across sectors increase their influencer advertising budgets, the creator economy is becoming central to driving visibility, shaping brand narratives, and strengthening market presence.
To connect with our influencer specialists in the Philippines, email us at [email protected]
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ABOUT VERO
Vero is an award-winning strategic communications consultancy, advising some of Southeast Asia’s leading brands, corporations, and non-profit organizations.
As a B Corp-certified consultancy across all its offices and a signatory to the Clean Creative pledge since 2022, Vero is committed to responsible and impactful communications.
With a team of over 240 communications professionals, Vero operates across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, with a strategic partnership in Myanmar. The consultancy takes a multidisciplinary approach, specializing in public relations, influencer marketing, government relations, and event management. By integrating deep market expertise with data-driven insights and innovative storytelling, Vero helps brands navigate complex landscapes, build meaningful connections, and craft narratives that drive real, sustainable impact. Visit https://vero-asean.com/.
