Singapore, 14 January 2025 – The Hoffman Agency has announced a series of strategic promotions and hires across Southeast Asia to support its growing business and reinforce its position as the B2B and technology-focused agency of choice in the region. These appointments underscore the Agency’s commitment to its #OneSEA approach, where close collaboration across blended teams in the region has become a hallmark when delivering multi-market campaigns.
The Southeast Asia team is led Maureen Tseng, Managing Director, Southeast Asia, who will be responsible for driving growth in one of the world’s fastest growing regions. “As Southeast Asia continues its rise in prominence as a global technology hub, The Hoffman Agency is ideally positioned with this new bench of leadership to meet the evolving needs of clients,” said Tseng. “These promotions and hires demonstrate our dedication to nurturing talent and building a team that can guide businesses through the geopolitical and socioeconomic complexities of today’s communications landscape.”
Key leadership appointments in the region include:
Singapore
Vanessa Lee and Vivien Law are stepping into more senior roles, with Vanessa promoted to Associate Account Director, Digital, to drive IMC growth across Southeast Asia, and Vivien focusing on key accounts and client service excellence. Both Vanessa and Vivien will support Akansha Rai, Deputy General Manager.
As the strategic hub for Southeast Asia and the broader APAC region, Singapore remains central to Hoffman’s regional growth strategy. In addition to its role as a strategic hub, Singapore will continue to prioritise Strategic and Integrated Communications, Talent Acquisition, and the development of forward-thinking initiatives such as Techplomacy, a practice unique to the agency that helps tech clients make informed communications decisions amid heightened geopolitical tension.
Malaysia
Chee Kun Tan joins as Account Director, working closely with Vicky Wong, General Manager, to expand the team in Malaysia, a market poised for significant technology growth. Hoffman Malaysia has achieved impressive three-digit percentage growth and is rapidly emerging as a key regional hub alongside Singapore and Hong Kong.
Indonesia
Shinta Widianti and Panji Pratama step into roles as Account Director and Associate Account Director respectively to support Niko Radityo, Deputy General Manager. Indonesia has experienced phenomenal growth over the past three years, anchored by marquee clients such as TikTok, GrabAds, Zoom, and OceanX.
Thailand
Prangthong Jitcharoenkul, Associate Account Director, and Jennine Aremanapong, Account Executive, join the team in Bangkok, to support Clarence Lim, Director, Southeast Asia, in driving growth efforts in Thailand, a market with vast untapped potential.
These appointments reflect The Hoffman Agency’s focus on cultivating a culture of collaboration and innovation in Southeast Asia. As the region’s technology ecosystem continues to evolve, Hoffman is committed to staying ahead of the curve with a unified #OneSEA approach that seamlessly integrates expertise across markets.
Top row, L to R: Maureen Tseng, Akansha Rai, Vicky Wong, Niko Radityo
Middle row, L to R: Vanessa Lee, Vivien Law, Jennine Aremanapong, Clarence Lim
Bottom row: Chee Kun Tan, Prangthong Jitcharoenkul, Shinta Widianti, Panji Pratama
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About The Hoffman Agency
The Hoffman Agency (www.hoffman.com) brings the best of both worlds to its clients — the high touch of a boutique, with the sophistication in services associated with the mega shops. While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling and what the firm calls storytelling techniques.
For more information, please contact:
Vivien Law
Associate Account Director
The Hoffman Agency
vlaw@hoffman.com
+65 94682688
