After a decade in local, boutique advertising agencies, Tanya joined Fortune PR as Associate Director in 2011. At Fortune PR, Indonesia’s oldest PR agency, Tanya led strategy and supervised implementation of 360 campaigns for key clients, including Citilink Airways, Sinarmas Land, Lippo Group and Piaggio.
In 2015, she joined Golin and Weber Shandwick as an Associate Director where she was promoted to General Manager in 2018. Here, she led the Jakarta office, and was instrumental in driving cross-practice collaboration. Tanya’s key clients included Sanofi Indonesia, MSD, Merck, GSK, Johnson & Johnson, Bayer. Beyond healthcare, she has led successful campaigns for Hyundai, Daimler, Cathay Pacific, Qatar Airways, Clubhouse, Carousell, Prudential, Mastercard and Singapore Airlines, among others.
At Mutant, Tanya is tasked with launching and scaling Mutant in Indonesia.
She will open the Mutant Comms Indonesia office in the coming month and introduce Mutant Communications brand as the new (beyond) PR agency to the market in Q4 2022. In addition, with her passion and years of experience in the integrated communication area, Tanya will lead the Indonesia team in delivering strategic and result-driven campaigns for Mutant Indonesia key clients.
