The Public Relations and Communications Association (PRCA) APAC, the trade industry for public relations, communications and public affairs, has today launched an Asia Go-To-Market Primer 2024. Aimed at providing insights into the complexities and nuances required to establish successful comms programmes in-region, the first edition primer covers an initial 13 markets including: China, Hong Kong, Taiwan, Japan, South Korea, Southeast Asia (encompassing Indonesia, Malaysia, Singapore, Thailand, The Philippines and Vietnam), India and Sri Lanka.

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