A must-read report providing international business leaders with valuable insights into critical communication challenges and opportunities from the perspective of expert practitioners in the Asia Pacific region
Hong Kong, 18 June 2024 – The Public Relations and Communications Association (PRCA) APAC has launched its first-ever Asia-Pacific focused report on Reputation titled ‘Reputation: The APAC Perspectives Report 2024’.
This comprehensive report aims to provide insights into the importance of corporate and brand reputation in the APAC region, along with the key opportunities and challenges for practitioners. It is based on the insights and opinions of brand and agency communications leaders based in the region and defines the concept of reputation in Asia-Pacific through the lens of communications.
The report identifies the key communication challenges faced by corporate reputation practitioners and offers effective ways to address them. It also highlights the programmes and initiatives that communicators are prioritising in 2024 and identifies significant trends in communications that corporate reputation practitioners should keep an eye on to leverage growth opportunities.
Key challenges and opportunities identified include the rapid evolution of technology such as AI, the intentional power of DEI, and the growing need for expertise in ESG communications.
Kiri Sinclair, FPRCA, Chair of PRCA APAC Reputation Group, and Founder & CEO of Sinclair said, “We are delighted to launch the inaugural Reputation: The APAC Perspectives Report in an attempt to ‘define’ reputation in the Asia-Pacific through the lens of communication leaders from and within the region. This report is a collection of insights from 30 industry leaders based across the Asia-Pacific region.
Their insights allow others to understand the region’s challenges and opportunities firsthand. This report provides unparalleled viewpoints, empowering businesses with the knowledge needed to make informed decisions and succeed in today’s highly competitive and ever-changing landscape.
Our objective was three-fold; to better understand how communications professionals across this diverse region view their role; to document opportunities and threats to reputation for businesses and people operating in the region in the year ahead; and to define reputation as it is conceived by APAC industry leaders.”
This report is a valuable resource for anyone interested in brand reputation and is available for download on PRCA APAC website at: https://apac.prca.global/reputation-the-apac-perspectives-report-2024/
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For more information, please contact:
PRCA APAC
Email: tara.munis@prca.global
Website: apac.prca.global
About the PRCA APAC Reputation Group
The PRCA Asia Pacific Reputation Group is a regional group which aims to promote industry standards and offer collaborative approach to best practices in reputation management across all sectors. The Group’s objective is to support members through sharing best practice, facilitating opportunities to network and helping to further improve the quality of the work we deliver.
Driven by volunteers, the group will be dedicated to providing events, initiatives and advice to companies and individuals to deliver compelling and responsible brand communications on reputation-related topics.
About PRCA APAC
The PRCA was founded in 1969 and launched the PRCA Asia Pacific in 2021 which replaced the PRCA Southeast Asia, launched in 2018. The association aims to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practices, and creating networking opportunities.
Notes to Editors:
Industry-leading contributors to the Reputation: The APAC Perspectives Report 2024
- John Bailey, Managing Consultant, Global Communications Consulting
- Darren Burns, President, Asia Pacific, Golin
- Fiona Cassidy, Director, R R Consulting
- Mharicar Castillo-Reyes, President and CEO, Asticom
- Ivy Nhi Chau, CEO & Founder, Ivy+Partners
- Carolyn Devanayagam, Head of Corporate Affairs, Asia Pacific, Weber Shandwick
- Joey Gan, Country Lead, PRecious Communications Malaysia
- Carl Geraghty, Co-Founder and CEO, TAGR
- Ong Hock Chuan, Managing Partner, Maverick Indonesia
- Farah Jaafar, Vice President, Fintech Association of Malaysia
- Napat Kanchanachai, Managing Director, JC&CO Communications
- Margaret Key, CEO, Asia, Mid-east, Africa, MSLGROUP
- Yvonne Liu, PR Director, Hong Kong and Macau, JLL
- Datuk Md Arif Mahmood, Chairman, KPJ Healthcare Bhd
- Nitin Mantri, Regional Executive MD (APAC), WE Communications Group CEO, Avian WE
- Robert Masters LFPRIA, Director, Robert Masters & Associates
- Ian Monsod, CEO, KROMA Entertainment
- Minette Navarrete, President, Kickstart Ventures
- Noel Rene Nieva, President and CEO, Perceptions, Inc
- Lee Nugent, Regional Director, APAC, Archetype
- Joyce Peh, Communications Director, Asia Pacific, UPS
- Angela Scaffidi, Managing Director, Head of Change, Senate SH
- Serena Siew, Vice President, Marketing & Communications, Asia, ABB Energy Industries
- Kiri Sinclair, Founder & CEO, Sinclair
- Lishan Soon, Head of Corporate Affairs, Japan and Asia Pacific, Amgen
- Takanori Suzuki, President & COO, Inoue Public Relations, Inc.
- Rena Tan, Head of Marketing & Communications Asia and Greater China, Randstad
- Sharon Teo, Head of Communications, ASEAN, Siemens Singapore
- Cheryl Wen, Deputy Vice President, Brand & Communications, Mandai Wildlife Group
- Dr Katharina Wolf, Associate Professor, School of Marketing, Curtin University
PRCA APAC Reputation Group members:
- Kiri Sinclair, Founder & CEO, Sinclair (Chair)
- Adeline Goh, General Manager, Allison Singapore (Vice Chair)
- Rhoda Adams, Senior Vice President Public Affairs & Corporate Communications, Golin
- Juan Paolo M. Alba, Regional Director and Country Lead, PRecious Communications Philippines
- Ivy Nhi Chau, CEO & Founder, Ivy+ Partners
- Joey Gan, Country lead, PRecious Communications Malaysia
- Divika Jethmal, Head of Marketing, Asia, CARMA
- Rena Tan, Head of Marketing & Communications Asia and Greater China, Randstad
- Katharina Wolf, Associate Professor, Curtin University
