The Public Relations and Communications Association of the Asia Pacific (PRCA APAC) and CARMA, the leading global media intelligence and market research solutions provider, recently hosted an exclusive leaders’ breakfast in Kuala Lumpur.
The event brought together top PR industry leaders for an insightful and engaging roundtable discussion on various pertinent topics shaping the public relations landscape. Participants engaged in spirited conversations, providing unique perspectives to influence the future of the PR industry.
The discussion covered a wide range of crucial topics, including the evolving media landscape, the integration of new technologies in PR practices, the importance of fostering trust in communication strategies, and effective reputation management in the digital age.
CARMA, as the co-host of the event, played a key role in shaping the agenda and facilitating the discussions. CARMA’s Business Development Director, Jeremiah Rodrigues, said:
“The Leaders’ Breakfast Roundtable sparked invigorating dialogue with thought leaders, providing a platform for Malaysia’s prominent PR leaders to connect in a private setting. Our collaboration with PRCA Asia-Pacific reflects our dedication to elevating the PR industry in Malaysia. We eagerly anticipate hosting more such enriching events in the future.”
Group Chief Strategic Communications Officer at FGV, Azmi Yaakop, added:
“It was an exhilarating and informative session organised by CARMA and PRCA. Having been bogged down with work, it feels good to be out of the office to meet fellow PR leaders from the industry comprising the corporates, start-ups and government agencies where we exchanged challenges, ideas and best practices in executing different facets of communications among various stakeholders especially in the ever-changing social media landscape.”
CARMA has been at the forefront of industry-leading technologies and PR measurement programs, for four decades. The global media intelligence company helps its clients navigate the complex media landscape, operate strategically, make informed PR decisions and demonstrate a strong return on investment (ROI).
About CARMA
CARMA is a global media intelligence and market research solutions provider.
CARMA blends industry-leading technologies and PR measurement programs, supported by our global team of experienced consultants, and powered by real-time comprehensive monitoring services across print, broadcast, online and social media.
We deliver actionable insights and unrivalled media analysis, empowering our clients to make informed decisions and achieve their PR goals with precision.
With over 600 employees across five continents and 19 countries, combined with our technology, expertise and client service, CARMA delivers what matters.
Discover CARMA’s suite of solutions, our team of experts, and the work we do.
About PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
Representing 35,000 PR professionals in 82 countries worldwide, we are a global advocate for excellence in public relations. Our teams across Europe, the Middle-East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).
