Job Title: Chief Strategist & Head of Digital APAC
Company: The Hoffman Agency
Nicolas is the Chief Strategist & Head of Digital for Asia-Pacific at The Hoffman Agency. He drives the agency’s integrated marketing communications (IMC) offering and is also in-charge of formulating products across the agency.
He started his career in Singapore but spent most of the last decade in China, where he led Planning and Analytics working with clients in FMCG, healthcare, corporate, travel and beauty sectors. Since relocating back to Singapore, his remit has grown to include other markets across Asia.
Some of the clients he’s helped grow include various brands under Unilever and AB InBev, Vans, Galaxy Entertainment Group, BP, Club Med, Qatar Airways and Mercedes-Benz Arena. Relevant experience in B2B and Technology includes TSMC, ASML, Tealium, Tencent and Visa.
He now specialises in helping B2B clients transform their businesses by applying B2C techniques.
In his spare time, he scuba dives and snowboards.
LinkedIn Profile: https://www.linkedin.com/in/nicolaschan/
