Jian Yang is a Managing Partner of Distilleri, and its Head of Strategy. Jian’s career spans 22 years, across PR, advertising, media and digital disciplines, across multiple sectors. At 27, he was the Gulf Cooperation Council lead on the luxury property segment while living in Bahrain. He was also the Head of Global Media Strategy for the TRANSFORMERS brand, taking care of movies, animation, licensing and toys across 47 markets. Jian is passionate and vocal in the areas of sustainability awareness, and was the PR and content lead for Asia Pulp and Paper, one of the world’s largest paper producers. To keep up with digital trends, this multi-award winner is also a published author and verified Instagram influencer, who uses his toy collecting hobby to create content, and lend a voice to causes like sustainability and bullying.