GOLIN PARTNERS WITH RETHINK HK TO CO-CURATE THE SUSTAINABLE COMMUNITIES THEATRE 2022

Shining a light on ReThinking Customers & Communications for marketers in Asia

Hong Kong, 14 June 2022: Today, Interpublic Group (NYSE: IPG) agency Golin Hong Kong has announced its partnership with ReThink HK, the city’s most ambitious business event for sustainable development, as the Content Partner and programme co-curator for the Sustainable Communities Theatre.

Taking place at the Hong Kong Convention and Exhibition Centre (HKCEC) across 5-6^th October 2022, the two-day conference and expo will host over 3,000 attendees, and has been designed specifically for Asia’s business leaders, sustainability practitioners, and those responsible for researching and resourcing new sustainable strategies. Stepping into its third run, the event will champion ESG transformation and showcase game-changing innovation, gathering over 300 expert speakers over seven themed theatres and stages.

Golin will be responsible for co-curating the conference programme “Rethinking Customers & Communications” as part of the Sustainable Communities Theatre on Day 2 (06 October) of ReThink HK 2022. The programme sheds light on the rapidly changing role of marketers today, and explores the powerful opportunity for marketers to influence behaviour change as well as create and implement successful company sustainability strategies as the climate crisis and global warming worsen and social inequity rises.

The programme will cover three panel discussions; “The Role of Marketing in a Sustainable New World”, “Inclusive Communications: Empowering Perspectives and Making Genuine Connections”, and “Navigating Eco-Credentials and the Greenwashing Complex: Operational vs Superficial Decisions”, offering a 360-perspective from marketing, risk mitigation on greenwashing to inclusive campaigns.

Carol Yeung, Vice President and ESG lead at Golin Hong Kong says, “This is a critical time for brands to not only pay attention to their sustainability efforts, but solidify those efforts into demonstrable actions which respect the full breadth of the world around us. Our team’s excitement to showcase ReThink’s future-ready insights, combined with excellence in ESG communications, will no doubt magnify the change possible for Asia’s sustainability landscape”.

Chris Brown, Founder & Director of ReThink, shares, “Our platform was born from the idea that we can always ‘rethink’ a plan, idea, or system to change or improve it. ‘ReThinking Customers and Communications’ is a vital part of the event’s content programme as we see talents and consumers in the region are increasingly concerned with brands’ and corporations’ genuine and purposeful efforts in aligning their environmental values and social impact. That’s exactly what we, as a society, need to centre our work on, and partnering with Golin will raise awareness and offer real insight for communicators in the industry”.

ReThink HK’s full programme is here, focusing on key themes: #circulareconomy, #cities & #mobility, #decarbonisation, #food & the #naturalworld, #people and #purpose as well as #redefiningvalue. Stay tuned for the event updates at www.rethink-event.com

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About Golin

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Golin was named PRWeek’s 2021, 2020 and 2019 Global Agency of the Year, AMEC and is the first-ever PR agency to be credited with “ideation,” when the firm took home Gold and Silver Lions at the 2019 Cannes Lions Festival of Creativity.