SINGAPORE – November 28 2024 – ESET, a global leader in cybersecurity solutions, has appointed Archetype, a global marketing communications agency, as its new public relations and marketing communications partner in the Asia Pacific (APAC) region. This strategic alliance underscores ESET’s commitment to bolstering cybersecurity across one of the world’s fastest-growing and most interconnected regions, addressing the mounting security challenges that businesses and individuals face today.

Archetype will support ESET with strategic communications, including developing innovative integrated campaigns and activations, to ultimately position the cybersecurity company as a trusted partner for safeguarding institutions, businesses, and individuals with enterprise-grade technology.

“We have been in the business for over 30 years and our mission remains unwavering – to build a safer world as technology progresses. Cybersecurity solutions are no longer a choice. They’re a fundamental requirement for a safe, thriving digital economy and we achieve this with a prevention-first approach that combines cutting-edge technology, like AI, with human expertise. Archetype demonstrated a clear alignment with us on this,” said Jane Ng, Director of Marketing at ESET. “We are confident that Archetype’s deep industry expertise and ability to deliver compelling and creative narratives will help us build trust with institutions, businesses, and consumers.”

“We are thrilled to be partnering with an industry-leading brand like ESET to strengthen its brand presence across APAC,” said Mabel Chiang, Managing Director of Archetype. “By combining our technology expertise with human-centred and creative narratives, ESET will be well-positioned to engage with its audiences at all levels, from large enterprises to everyday consumers, helping the cybersecurity leader protect itself against the rising number of scams and cyberattacks across our region.”

ESET inaugurated its new APAC Headquarters in Singapore earlier this year. The facility serves as the epicentre for technical enablement, sales, marketing, threat response, and R&D, reaffirming ESET’s dedication to the region’s growing digital economy and evolving cyber landscape.

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About Archetype
Archetype is a global marketing communications agency that partners with category creators and industry leaders to build the world’s most magnetic brands. Via its integrated suite of strategic, creative, PR, and digital communications services, Archetype creates campaigns and programmes that aid companies and organisations to drive meaningful, effective engagement with audiences to foster long-term success.

About ESET
ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud, or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive approach to security: ESET is committed to world-class research and powerful threat intelligence, backed by R&D centers and a strong global partner network. For more information, visit www.eset.com or follow us on LinkedIn, Facebook, and X.

Media contacts
Fabrice Kerboul
Sales and Marketing Director, APAC
fabrice.kerboul@archetype.co
+61 2 9956 5733

Kenny Chong
Channel Marketing Manager
Kenny.chong@eset.com

Darren Toh
Marketing Communications Specialist
Darren.toh@eset.com