A dynamic communications practitioner with 11 years of experience across PR, Corporate Communications, Branding, and Socials, Cedric is passionate about leveraging effective results-driven storytelling to enable, empower, educate, and drive commercial impact.
He has worked with brands including P&G, GSK, Microsoft, HSBC, and Coca Cola, while having his stories covered by global Tier 1 media (BBC, CNBC, Bloomberg, CNN, and Forbes), prominent local dailies (ST, BT, CNA), and regional Trade + Lifestyle publications (Campaign Asia, Marketing Interactive, Vulcan Post, Mothership, Tech in Asia).
Outside of work, he can usually be found hunched over a smoky dram of single malt whisky and an engaging book, working up a sweat at the gym, or just kicking back with his family.
LinkedIn profile: https://www.linkedin.com/in/cedricwceke/
